by Kim Garmon Hummel, on Oct 19, 2023 3:36:32 PM
Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you're a business owner or marketer, you've likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that resonate with your audience. And if you’re a growth-minded professional, you know
Read Moreby Shawn Karol Sandy, on Sep 13, 2023 12:06:00 PM
There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales results and needs a concerted team, structure, tools, and metrics and,
Read Moreby Shawn Karol Sandy, on Aug 30, 2023 1:05:00 PM
One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several times
Read Moreby Kim Garmon Hummel, on Aug 16, 2023 12:10:00 PM
Quick! Think of a time you encountered a logo for a company that offers a product or service you needed and thought, “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand or
Read Moreby Shawn Karol Sandy, on Aug 9, 2023 12:57:00 PM
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a
Read Moreby Kim Garmon Hummel, on Aug 2, 2023 12:56:00 PM
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm - build it, set it, and forget it. The purpose of a website was to be a repository of information,
Read Moreby Kim Garmon Hummel, on Jul 28, 2023 12:41:00 PM
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void. This is
Read Moreby Kim Garmon Hummel, on Jul 26, 2023 9:24:00 AM
What makes McDonald’s french fries so good? (Note - we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and rolled out the idea of
Read Moreby Shawn Karol Sandy, on Jul 19, 2023 11:36:00 AM
Here’s the situation: your company’s message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re a
Read Moreby Shawn Karol Sandy, on Jul 5, 2023 11:32:00 AM
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven leaders understand that building intentional experiences for customers and
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