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by Kim Garmon Hummel, on Jan 11, 2023 9:15:00 AM

All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality. You have a platform

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Topics:Inbound MarketingCustomer ExperienceSEOB2B MarketingPodcast

by Kim Garmon Hummel, on Dec 15, 2022 3:57:43 PM

Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot does this is through Custom Objects. What Are

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceB2B Marketing

by Shawn Karol Sandy, on Dec 11, 2022 2:52:00 PM

This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet

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Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel, on Dec 7, 2022 10:30:00 AM

Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate more revenue. Before we dive in, it’s important to

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Topics:Inbound MarketingCustomer ExperienceAdvertisingB2B Marketing

by Kim Garmon Hummel, on Dec 1, 2022 4:03:41 PM

Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a powerful way to grow your business’s revenue, and should

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Topics:Inbound MarketingCustomer ExperienceB2B Marketing

by Shawn Karol Sandy, on Nov 20, 2022 3:19:00 PM

Don’t slip into that Turkey Day slump just yet! While friends and family, celebrations, and personal reflection are all a significant part of the end of each year, this is still a critical time for business. For Business Owners and Decision Makers, there’s still much work to be done to make it to the

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Topics:Sales StrategySelling

by Shawn Karol Sandy, on Nov 13, 2022 3:38:00 PM

I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions—big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to—rather, they are small, natural

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Topics:CommunicationSellingSmall Business

by Shawn Karol Sandy, on Nov 6, 2022 2:31:00 PM

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Oct 30, 2022 9:56:00 AM

When is the last time a stranger surprised you? Made you stop in your tracks, jerked you out of your “zone” and piqued your interest? Every once in a GREAT while, I get a cold call from a sales pro that really makes me stop and listen for at least

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Topics:B2B SalesProfessional DevelopmentCommunicationSales Strategy

by Shawn Karol Sandy, on Oct 23, 2022 3:35:00 PM

Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

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