In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses …

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly …

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? …

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing …

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page …

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become …

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer …

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? …

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to …

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …