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by Kim Garmon Hummel, on Apr 28, 2022 3:00:00 PM

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses …

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Topics:Inbound MarketingCustomer Experience

by Kim Garmon Hummel, on Apr 12, 2022 9:15:00 AM

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly …

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Topics:BrandingCustomer Experience

by Kim Garmon Hummel, on Mar 28, 2022 10:00:54 AM

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? …

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Topics:Inbound MarketingAdvertisingSEO

by Kim Garmon Hummel, on Mar 15, 2022 11:22:58 AM

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing …

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Topics:RevOpsHubSpotClickUp

by Kim Garmon Hummel, on Mar 1, 2022 12:23:42 PM

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page …

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Topics:HubSpotCultureSales Enablement

by Kim Garmon Hummel, on Feb 16, 2022 2:02:55 PM

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become …

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Topics:StrategyStoryBrand

by Kim Garmon Hummel, on Feb 2, 2022 11:50:03 AM

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer …

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Topics:HubSpotInbound Marketing

by Kim Garmon Hummel, on Jan 25, 2022 11:10:01 AM

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? …

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Topics:StrategyHubSpotInbound Marketing

by Kim Garmon Hummel, on Jan 4, 2022 8:31:27 AM

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to …

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Topics:StrategyStoryBrandCustomer Experience

by Kim Garmon Hummel, on Dec 21, 2021 11:41:55 AM

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …

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Topics:BrandingStrategyStoryBrandInbound Marketing