<img alt="" src="https://secure.mile0tire.com/193182.png" style="display:none;">
Request A Call

by Kim Garmon Hummel, on Dec 7, 2022 10:30:00 AM

Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate more revenue. Before we dive in, it’s important to

Read More
Topics:Inbound MarketingCustomer ExperienceAdvertisingB2B MarketingRead

by Kim Garmon Hummel, on Dec 1, 2022 4:03:41 PM

Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a powerful way to grow your business’s revenue, and should

Read More
Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Shawn Karol Sandy, on Nov 20, 2022 3:19:00 PM

Don’t slip into that Turkey Day slump just yet! While friends and family, celebrations, and personal reflection are all a significant part of the end of each year, this is still a critical time for business. For Business Owners and Decision Makers, there’s still much work to be done to

Read More
Topics:Sales StrategySelling

by Shawn Karol Sandy, on Nov 13, 2022 3:38:00 PM

I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions—big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to—rather, they are small, natural

Read More
Topics:CommunicationSellingSmall Business

by Shawn Karol Sandy, on Nov 6, 2022 2:31:00 PM

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Oct 30, 2022 9:56:00 AM

When is the last time a stranger surprised you? Made you stop in your tracks, jerked you out of your “zone” and piqued your interest? Every once in a GREAT while, I get a cold call from a sales pro that really makes me stop and listen for at least

Read More
Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategyRead

by Shawn Karol Sandy, on Oct 23, 2022 3:35:00 PM

Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Kim Garmon Hummel, on Oct 19, 2022 12:45:00 PM

If you want to grow your business, you need to close more sales. To close more sales you need to keep prospects engaged. So, let’s assume you have valuable content in place to attract prospective customers, and clear service offerings that show prospects just how you can solve their problems

Read More
Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Shawn Karol Sandy, on Oct 16, 2022 3:16:00 PM

In a previous BrightTalk webinar, I surveyed the audience of sellers and asked, What is your biggest challenge in prospecting? I thought the results were extremely interesting—and they validated what I’m hearing from many businesses and sales pros about their challenges in new business development. Of the 120 live viewers,

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Kim Garmon Hummel, on Oct 5, 2022 9:16:54 AM

Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies

Read More
Topics:StoryBrandInbound MarketingCustomer ExperienceB2B MarketingRead

The Sauce

Are You on The Sauce?