Have you ever wished you could read your prospects' minds? Here's an insight— Your prospects are wondering: Why should I get to know you? What do you and your business stand for? Why would I accept your meeting invitation or connection request? What value do you bring to my network?

As you get busy putting the finishing touches on this year and planning for the next, it’s easy to get lost in the numbers. Yes, it’s critical to measure wins, losses, margins and profits so you can build budgets and projections, but don’t forget to spend some time planning the