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by Shawn Karol Sandy

Back in 1988, Stephen Covey wrote his best-selling book, The Seven Habits of Highly Successful People which was a global phenomenon in the self-help genre selling over 25 million copies. Covey’s introspective advice struck a nerve with people who wanted to master success in their personal and business lives. The

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Topics:LeadershipProfessional DevelopmentCold CallingGrowing Small BusinessEntrepreneurDiscipline

by Shawn Karol Sandy

Back to school. Depending on your age and child rearing status, these three words may be cheers to your ears or bring tears to your eyes. Me, I’m slightly more of the tears camp as I feel the dread of all the homework, projects, and general busy-ness of the school

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Topics:LeadershipProfessional DevelopmentCommunicationGrowing Small Business

by Shawn Karol Sandy

Many businesses in a B2B channel get their start by filling a need or having a solution that provides a jump on the market. Or maybe, you, as the owner, took your experience and started your business with a front loaded customer base that followed you. However your business got

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Topics:Customer ExperienceProfessional DevelopmentSales TrainerGrowing Small Business

by Shawn Karol Sandy

We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after

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Topics:Professional DevelopmentSales StrategyCoachingGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

How many times have you been pitched to or sat in a meeting with someone blathering on about the features and benefits of their products? I say blathering because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what

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Topics:Customer ExperienceSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

As we wind down summer activities, the nation gets ready to send our children back to school—which euphemistically means, back to learning, studying, and progressing. I’ve found that this time of year is an excellent time to ramp up my own learning and focus on business growth—both to finish the

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Topics:LeadershipProfessional DevelopmentCommunicationGrowing Small Business

by Shawn Karol Sandy

Recently, I handed over my email address to a sales technology company and, much to my annoyance, my phone number, name of my company, title, and headcount—to download an e-book of “something or other” (it was so memorable, I couldn’t tell you the details of what or why I opted

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Topics:Professional DevelopmentCustomer JourneySales TrainerBuying signalsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy

If you run a business, you probably spend a lot of time fending off, or at least ignoring crappy sales attempts—to be blunt. I say this with love for my profession of sales—which I’m obsessed with improving—as I too am now fending off crappy sales attempts. Though, they do provide

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Topics:Professional DevelopmentSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

Last week, amid the hustle and bustle of clients and travel plans, I made time to attend the FedEx Executive Women’s Day out at TPC Southwind, at the invitation of my friend and financial planner. I have to admit, I was in the weeds last week and I didn’t do

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Topics:LeadershipProfessional DevelopmentCompany CultureGrowing Small Business

by Shawn Karol Sandy

Last week I was working with a business owner on her sales process. She had engaged a prospective new client and we were discussing the next steps to close this large opportunity. She was nervous, understandably, and she really wanted and needed this account and all the working capital and

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Topics:Professional DevelopmentSales StrategySales TrainerGrowing Small Business

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