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by Kim Garmon Hummel, on May 11, 2021 12:00:00 AM

What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and offer reciprocal

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Topics:BrandingStoryBrandSales EnablementRead

by Kim Garmon Hummel, on May 5, 2021 12:00:00 AM

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead. Good riddance! To cut through the noise and reach the people that need

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Topics:BrandingStoryBrandDo

by Kim Garmon Hummel, on Aug 13, 2020 12:00:00 AM

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

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Topics:BrandingCustomer ExperienceBrands That BeckonRead

by Kim Garmon Hummel, on Jul 30, 2020 12:00:00 AM

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand out from the crowd. Oftentimes brands forget to grasp a clear voice and tone for which they market themselves. Customers

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Topics:BrandingStoryBrandContent CreationRead

by Kim Garmon Hummel, on Jul 23, 2020 12:00:00 AM

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

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Topics:BrandingPodcastContent Creation

by Kim Garmon Hummel, on Jun 25, 2020 12:00:00 AM

A logo is the visual manifestation of a brand’s identity. It’s often the first exposure to your brand a consumer will have and will affect how they feel about your company, adding to whether or not they want to do business with you. That’s why it’s so important to design

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Topics:BrandingWeb DesignBrands That BeckonRead

by Kim Garmon Hummel, on Feb 6, 2020 12:00:00 AM

The most iconic brands have one thing in common: keeping true to their brand identity. One of the most common and most crucial is the all-powerful logo. A logo is the most influential image a brand has. Your logo’s design has a huge effect on how customers and clients perceive

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Topics:BrandingWeb DesignBrands That Beckon

by Kim Garmon Hummel, on Jan 16, 2020 12:00:00 AM

When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate and elevate a customer’s experience with your brand help to engage new customers and create longevity. Becoming an iconic brand

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Topics:BrandingContent CreationDigital Marketing Strategy

by Kim Garmon Hummel, on Jan 9, 2020 12:00:00 AM

Welcome to the new decade! As a growth-driven agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance of branding, particularly with our small-medium businesses that we work with. After all, brands are just terms for the big

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Topics:BrandingSmall BusinessBusiness DevelopmentRead

by Kim Garmon Hummel, on Nov 27, 2019 12:00:00 AM

With the rise of the digital age, it’s no surprise that what the consumer values in the companies they patronize has changed. Long gone are the days of traditional advertising. Pristine, heavily shopped stock imagery and carefully crafted messaging no longer attract the way they used to. Social media has

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Topics:BrandingRead

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