How are you getting in front of your target audience? Do they know your expertise and value? Did you see what we did there? We didn’t say "customers” or “prospects” we used “audience.” Because if you only speak to who you think will buy from you, you’re missing the boat

Have you ever had a chat with someone and you walked away with your spidey sense screaming that the conversation and/or the person was completely full of it? Or did you have the feeling that what they said was not in alignment with their intentions or actions? I call that

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of one, it can be lonely trying to forge new paths. No one can share your burdens directly—even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and

One of the most amazing benefits technology has delivered to consumers is the function of immediacy and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a

Everyone is talking about transparency—from the NFL to Corporate policies, to your love life and relationships, being transparent is not new but receiving increased importance when we factor it in our equation of trust. With access to nearly unlimited information on products, services, companies and people, information is no longer

What’s your title? Are you the owner, the manager, the producer, the seller, the buyer, the coordinator? No matter if you’re the CEO or the CSR (Customer Service Representative), a Solopreneur or Sales Rep at a Fortune 500 company, you are undoubtedly experiencing the rapid shift running through businesses like

There’s a big discussion happening out in the business world about employee engagement: the emotional commitment an employee has to the organization and achieving its targeted goals. Employee engagement is our building block at Sauce Agency—part of the mission to create Moments That Matter for customers, stakeholders, and employees. Employee

When was the last time you heard a great story? Did you throw your head back and laugh? Wipe a little tear from your eye? Remember when you had that similar experience? Stories are the heart of how we communicate. Movies, TV shows, books, songs—we love to relate to each

We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually because of one

Tackling thoughts about failure today, but let’s start out this blog with the right mindset: Failure is an event, not a person." –Zig Ziglar Man, we hate failure. Don’t want to admit to it, don’t want to claim it, don’t want it any where near us. But why? Other than