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by Shawn Karol Sandy

There is no shortage of advice on business—building it, running it, growing it (ah, ahem hence, our blog). Much of the wisdom we hear doesn’t resonate with us right away—perhaps not until we’re in circumstances that give it context. But most everyone has those one or two pieces of life

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Topics:LeadershipProfessional DevelopmentSellingSmall Business

by Shawn Karol Sandy

This week I had the privilege of something pretty special. I was invited to participate as an advisor for the St. Jude Postdoctoral Fellows professional development day program hosted at my Alma Mater, Christian Brothers University. We are so fortunate to have St. Jude Children’s Research hospital right here in

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Topics:LeadershipProfessional Development

by Shawn Karol Sandy

In our business and professional life, sometimes the hardest things for us to grasp is that working harder isn’t always the answer to becoming better. We all get busy “making the donuts”, servicing customers or accounts and making sure we produce what we’ve promised. However, tomorrow’s orders are never certain,

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Topics:Customer ExperienceLeadershipCompany CultureEmployee ExperienceSales TrainerGrowing Small Business

by Shawn Karol Sandy

Find your new mantra for change here. This past week, I was preparing relevant stories and sticky examples to deliver the sales module at a conference for entrepreneurs. I was struck with admiration for the people who had signed up for this event. These people are setting out for an

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Topics:LeadershipProfessional DevelopmentCompany CultureBusiness Development

by Shawn Karol Sandy

For years, to become better at sales and selling, sales people and business owners have focused on closing techniques or perfecting their pitch and offers. With the big flip in control of the sales process transferring to the buyer, in order to become better at selling now, we must study

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Topics:LeadershipCommunicationSales StrategySales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

What is audience development and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your

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Topics:LeadershipSales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

Is it hot in here? Or maybe that’s the heat of competition you’re feeling. You’re sweating at the cheaper, faster, bigger or slicker new kids on the block, trying to eat away at your market share and customers, clients or donors. Almost all our clients bring up “the competition” in

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Topics:Customer ExperienceLeadershipCommunicationSales StrategyBusiness Growth

by Shawn Karol Sandy

Next year is just a few weeks away. Right about now, you’re decking the halls and putting on party pants to spend special time with friends and family but don’t throw away the rest of this year yet! Now is a great time to lay out your strategy so you

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Topics:LeadershipCommunicationCompany CultureBusiness Development

by Shawn Karol Sandy

Today’s blog tackles the last of the 4 Tenets of Modern Consumers: Collaboration. It didn’t take much to find a relevant example of why we demand this in our partnerships. This story is from this just past week: Alright, STOP. Collaborate and Listen . . . (If you chuckled here,

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Topics:LeadershipProfessional DevelopmentCommunicationCompany CultureSales Trainer

by Shawn Karol Sandy

Does this title feel ALL too familiar to you? I had an encounter with a business prospect last week. “Tom” had met me and heard me speak at a conference about “Meeting the Modern Consumer” and sent me an email to discuss what that really meant for his business. Here's

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Topics:LeadershipCommunicationMoments That MatterCultureGrowing Small Business

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