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by Shawn Karol Sandy

As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these presidential candidates are masterful in

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Topics:LeadershipProfessional DevelopmentCommunicationSales TrainerMessaging

by Shawn Karol Sandy

As we wind down summer activities, the nation gets ready to send our children back to school—which euphemistically means, back to learning, studying, and progressing. I’ve found that this time of year is an excellent time to ramp up my own learning and focus on business growth—both to finish the

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Topics:LeadershipProfessional DevelopmentCommunicationGrowing Small Business

by Shawn Karol Sandy

Traveling to NYC this past week, I had the opportunity to get chatty with many of my fellow travelers. Going places is pretty much a universal language and helps create instant bonds when you’re all in this together on a plane, or in a terminal. So, unless you give the

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Topics:LeadershipProfessional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

Last week, amid the hustle and bustle of clients and travel plans, I made time to attend the FedEx Executive Women’s Day out at TPC Southwind, at the invitation of my friend and financial planner. I have to admit, I was in the weeds last week and I didn’t do

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Topics:LeadershipProfessional DevelopmentCompany CultureGrowing Small Business

by Shawn Karol Sandy

This post evolved from a conversation with a colleague, Gina Trimarco, of Pivot10 Results, a leadership, sales, and service trainer, a studier of people, and a fantastic business sage. Gina uses analogies and metaphors in much of her training and coaching so I challenged her to take part in our

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Topics:LeadershipProfessional DevelopmentSales StrategyCompany CultureSales TrainerGrowing Small Business

by Shawn Karol Sandy

Are your eyes on the competition or customers? What you should be obsessed with in your business. How do you handle the competition? Meaning, do your competitors factor into your offers, your customers, your sales and marketing strategy? How much weight should you give to their consideration? And, what exactly

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Topics:LeadershipCustomer ServiceCompetitors

by Shawn Karol Sandy

A while back, we participated in a great business expo hosted by the local chamber. At our booth, we asked people to “Give us their best pitch” about their business. And we offered to record it for them and email them the sound bites. There was a specific point to

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Topics:LeadershipProfessional DevelopmentCommunicationSales Trainer

by Shawn Karol Sandy

In the first of the sales fails series, our sales pro gave the advice to stop hiding behind email in order to build relationships, earn trust and close deals faster. This week’s expert advice comes from the founder of Top Lines Sales, Lisa Magnuson, Top Line Deal Coach. Lisa’s advice

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Topics:LeadershipProfessional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

When did you experience your first or most impressive blow of rejection? Was it being picked last for kickball? Denied by your crush for a date to prom? Not getting into your first choice college? Or losing a job to a more qualified candidate? Most of us have complicated and

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Topics:LeadershipProfessional DevelopmentSales StrategySales TrainerTraining That Transforms

by Shawn Karol Sandy

As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear selling and promoting themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along

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Topics:LeadershipProfessional DevelopmentSales TrainerGrowing Small Business

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