Delivering Business On Dinosaurs? The Revolution vs Evolution Facing Modern Business
by Shawn Karol Sandy, on Sep 7, 2014 1:18:00 PM
What’s your title? Are you the owner, the manager, the producer, the seller, the buyer, the coordinator?
No matter if you’re the CEO or the CSR (Customer Service Representative), a Solopreneur or Sales Rep at a Fortune 500 company, you are undoubtedly experiencing the rapid shift running through businesses like wildfire today that is called DISRUPTION.
What is disruption? Marketers aim for it, sellers clamor for it . . . but why? And why is it changing everything in business?
Disruption Is Revolutionary Versus Evolutionary
In the context of radical change, disruption is due to the introduction of a new idea driving a different way of doing things as opposed to an evolutionary change. It’s the “Over Throw Status Quo” method of change that demands agile response.
In terms of business, the dynamic difference between Evolution and Revolution:
Evolution is a function of change due to economic/survival necessity whereas revolution is driven by constituents’ demand for change and a new reality—new ideas, new economy, new technology, new leadership, new drivers . . ."
It’s Survival Of The Fittest: Adapt, Evolve, Or Be Replaced
So here’s our question for the day: Are you embracing the Revolution of Disruption in your business or are you delivering your product or service on dinosaurs, waiting for evolution to get around to you?
Businesses that adapt and evolve quickly to adopt the tools, language and systems of Disruptive technologies and methodologies are out performing, out growing and over coming slower competitors.
It’s not an option. It’s inevitable.
This is not just the reality of the Chief Marketing Officer or the Chief Information Officer of big companies. Revolution and Disruption are actually secret weapons helping Mom and Pop businesses and Start Up enterprises scale and compete against the goliaths in their industries.
How Do You Start?
What is the best investment of my time and resources? Where do you go for help? There’s so much information. Why am I hyperventilating?
How do you eat an elephant dinosaur?
One bite at a time . . . but do it quickly.
It’s over whelming to try to tackle all the NEW at one time. You can’t embrace and adopt every NEW disruption that comes along, but pick the best seeds of revolution, water them and they’ll take root and grow quickly to produce a bounty of benefit (sales, profits, customer loyalty, customer ADVOCATES).
Stop Delivering Business On Dinosaurs
If you’d like to “retire” your dinosaur and figure out what tools of disruption make the most sense for your business, lick a stamp and send us a letter, pick up the phone, schedule a call, shoot me a text or DM us on Instagram or LinkedIn—pick your channel of communication and we’ll help you to the next level in your enterprise.
P.S. If you’re thinking we’re a bit too vague, we did this purposefully. Most of our clients are successful, 2nd stage businesses that bring us on board to help them scale and grow and build a modern strategy and tools to their revenue generating processes. An overhaul or revolution can be really overwhelming to tackle while you’re running a business every day so we assess the best place to start with our clients and go from there.
If you want to feel a little bit overwhelmed or simply check off your list of what you’re already doing well, here’s a list of the tools and methods of the Disruption Revolution in business you need to be seriously investing in:
- Social Networking
- Content Curation & Creation
- Selling Organization
- Buying Process
- Agile Selling
- Audience Segmentation
- Micro-Niche Strategy
- Digital Voice
- Selling Messages
- Digital Listening
- Email Marketing
- Marketing Automation
- Strategic Partnerships
- Value Chain
- Customer Experience (CX)
- Future Advocates
- Audience Development
- Responsive Web
- Agile Development
- Mobile Marketing