Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If you’re not taking advantage of audio, you’re missing

Customer retention is challenging. It’s a different process and skill set than acquisition. Now that you’ve successfully converted a prospect into a customer, the big question begins to form: how can you keep them engaged and coming back to your business? The short of it is that you need to

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing what works and hoping for the best, you can rely on strong tracking and reporting tools to build informed arguments,