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by Shawn Karol Sandy

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of one, it can be lonely trying to forge new paths. No one can share your burdens directly—even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and

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Topics:LeadershipCommunicationCompany CultureGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

One of the most amazing benefits technology has delivered to consumers is the function of immediacy and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a

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Topics:LeadershipCommunicationCustomer JourneySales Trainer

by Shawn Karol Sandy

It’s not hard to find inspiration for our Sauce Agency blog posts. We’re constantly assessing our every day interactions for the best and most common selling situations that we can learn from or highlight. This week’s post was a lay up thanks to a couple of guys going door to

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Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Everyone is talking about transparency—from the NFL to Corporate policies, to your love life and relationships, being transparent is not new but receiving increased importance when we factor it in our equation of trust. With access to nearly unlimited information on products, services, companies and people, information is no longer

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Topics:LeadershipCommunicationSales Trainer

by Shawn Karol Sandy

About 10 years ago, I uncovered a super ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story

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Topics:Professional DevelopmentCommunicationSales StrategySales Trainer

by Shawn Karol Sandy

What’s your title? Are you the owner, the manager, the producer, the seller, the buyer, the coordinator? No matter if you’re the CEO or the CSR (Customer Service Representative), a Solopreneur or Sales Rep at a Fortune 500 company, you are undoubtedly experiencing the rapid shift running through businesses like

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Topics:LeadershipCommunicationCompany CultureSmall Business

by Shawn Karol Sandy

In the previous post, we outlined the 4 Stories Your Business Must Share and promised to give you some help this week on building your key business stories. Stories are how we connect and relate to people and with all our various media and communication channels, knowing how to craft

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Topics:CommunicationSales TrainerStories That SellMessagingGrowing Small Business

by Shawn Karol Sandy

Last week, visiting my husband’s office, I was making small talk with one of his patients in the waiting area and discovered she worked for an attorney. I mentioned that sometimes my clients need some legal guidance and asked what their practice specialized in. Her response was “We do mortgages

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Topics:RevOpsLeadershipCommunicationCompany Culture

by Shawn Karol Sandy

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

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Topics:CommunicationSales StrategyCustomer JourneySales TrainerSales Coach

by Shawn Karol Sandy

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

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Topics:LeadershipCommunicationCompany CultureCustomer JourneySales Trainer

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