Everyone is in sales. Everyone has an agenda, a product, an idea, a position that they need to sell and on the flip side, we are all customers and prospective customers. At any given time, we are selling or being sold to. So with a world full of sales people,

We’re pretty outspoken at Sauce Agency about how we feel when it comes to the big "capabilities and features dance" that most sales people and sales messages lead with when they get in front of prospects. Being a professional (salesperson or otherwise) demands that we be more effective and more

This past weekend, I had the wonderful privilege of speaking at the Lone Star College Women’s Conference in Houston. Great crowd. Great content. Great conference. I had the honor of kicking off the day with my topic: GO! Promote Yourself! My objective was to inspire people to pick themselves and

The Universe MUST have been telling me to write this blog post this week. Surely it is a sign when I look back at my week and can count 1 face to face meeting, 2 phone calls, and 9 (yes nine) emails—all with sales messages intended for me to either

These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: I just don’t have enough hours in the day! It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so

There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your digital personality is showing up in its pajamas for

My clients and colleagues through the years groan and moan when I bring up role playing as practice to deliver their important messages. While I understand their push back, which usually looks like: It takes more time. What if I do or say something embarrassing in front of peers? What

You can have a great idea. You can have a great product. You can be the best at what you do—but if you can’t effectively translate your value to another person or business and sell it to them, that’s a tough pill to swallow. Selling is all at once the

The majority of communicating with another human being is about persuasion or compelling them to act, perform, respond or engage in our desired choice. Yes, that pretty much sums up selling. So, it’s no surprise to those of you who know how I feel about improving the way we communicate

Is it strategy or is it illusion?Do you have a strategy to grow your business? Be honest? If yes, are you using it? Is there a sales plan in it? Are you executing your sales plan? Are you on track to meet your goals? Are you measuring your results? Are