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by Kim Garmon Hummel

Times are uncertain. With many companies closing their doors to the public due to the COVID-19 pandemic, they may be facing the choice between paying their employees or continuing their marketing efforts. Although the world seems to have shut down for the foreseeable future, now is not the time for

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Topics:Inbound Marketing

by Shawn Karol Sandy

Depending on what you’re selling and who you’re selling to, or maybe you’re cutting out a commute, you may have some extra time on your hands to refresh or reinvent your sales process and selling tools. Here’s a great place to start. This past week, I was reviewing a pitch

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Topics:ProspectingProfessional DevelopmentSales Trainer

by Kim Garmon Hummel

Though the global situation is bleak and seems to be getting worse and worse with every new news update, the virtual world is creating a sense of community which is truly inspiring. Companies and individuals are stepping up to help those around them while still keeping their social distance. Though

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Topics:LeadershipCommunication

by Shawn Karol Sandy

Hello friends. How are we doing in these are strange and uncertain times? I’ve spent the last two weeks working with sales teams that scrambled to go remote and figure out a new selling strategy, empathetic and compassionate messaging, and how they can best help their clients and customers. From

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Topics:LeadershipProfessional DevelopmentGrowing Small BusinessAgileAdapt

by Shawn Karol Sandy

So, your field sales team has become an inside sales team and they’re working at home? How do you make the transition? Inside sales teams right now have a slight advantage in that their tools, strategy, and processes are not likely to be wildly different—except for those that were centrally

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Topics:LeadershipProfessional DevelopmentCompany CultureSales TrainerBusiness Development

by Shawn Karol Sandy

If you’re feeling like the world has turned upside down, or that we’re living inside an episode of The Twilight Zone, you’re not alone. Every day of these past few weeks has brought new, strange, and scary uncertainty with the arrival of the COVID-19 pandemic that is running rampant worldwide

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Topics:Customer ExperienceCommunicationCompany Culture

by Kim Garmon Hummel

Instagram is an amazing way to increase your reach to new audiences and garner more traffic for your company. It’s one of the easiest ways to spread your brand’s message through hashtags and quick snapshots of your products, services, customers, company culture, and everything in between! One of the best

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Topics:Social Media Marketing

by Kim Garmon Hummel

Strategy is the key to how we’re able to help businesses #GrowSmarter. At Sauce Agency, we implement many tools when working with our clients to help them meet their goals, but there is one that stands out as simple, yet incredibly effective: a SWOT Analysis. What is SWOT Analysis and

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Topics:Digital Marketing Strategy

by Kim Garmon Hummel

So, you want to increase your bottom line. Age-old wisdom says you just need to be in front of more people. Whether that means doubling the number of cold calls you do in a day or doors you knock on in a week, the message was clear: just make your

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Topics:RevOpsCustomer ExperienceSales EnablementRead

by Kim Garmon Hummel

The most iconic brands have one thing in common: keeping true to their brand identity. One of the most common and most crucial is the all-powerful logo. A logo is the most influential image a brand has. Your logo’s design has a huge effect on how customers and clients perceive

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Topics:BrandingWeb DesignBrands That Beckon

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