A logo is the visual manifestation of a brand’s identity. It’s often the first exposure to your brand a consumer will have and will affect how they feel about your company, adding to whether or not they want to do business with you. That’s why it’s so important to design

If you’re new to the world of digital marketing or have been thrown in abruptly due to the pandemic, the prospect of choosing what digital tools and software to use may be overwhelming. With a huge variety of choices at your fingertips and new ones popping up everyday, it can

Are you tired of dealing with tire kickers? You know, the prospects who appear to want to buy from you but never seem to make up their mind? Maybe even worse, you think they're interested, but they outright ghost you? Does your sales team waste company hours calling potential leads

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

Here’s a short and simple thought for you to contemplate this week. You thought you knew the answer to this question.Your company may have trained you on this. You may have thought the answer was obvious. But that was before this pandemic forced us into a hurried change in how,

♩With a hashtag here, And a hashtag there, Here a hashtag, there a hashtag, Everywhere a hashtag, All the posts have a hashtag (E-I-E-I-O)! ♩ If you’re using social media (and you really should be), and you’re not using hashtags on your posts then you really, really should be! Hashtags

Does this sound familiar? The last several years have been pretty good. Successful, even, in the arena of sales. Strong economy. Low unemployment. Customers have been buying. You’ve competed to keep your customers. Service them well. Then, out of the blue, COVID-19. A global pandemic blows up your business base

We’ve seen some amazing examples of leadership, kindness, and compassion from individuals and from business organizations during the coronavirus pandemic. We’ve also seen shady, opportunistic behavior, and businesses price gouging, gobbling up resources, etc. Our business behavior matters. Future customers and future employees will want to know how a business

Let me be frank. I have a lot of kids. Like, a lot. To be more specific, I have 5 kids between the ages of 3 and 13, and one of those has lifelong severe disabilities. While I am so thankful that I have a job that has given me

If your days are running together and every day feels like it “could be” the weekend or a half-day, or ultra-casual day due to working from home during the pandemic, I want to share with you my Monday morning sales meditation to help you create a “set point” for your