We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually because of one

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: I just don’t have enough hours in the day! It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so

How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How

You can have a great idea. You can have a great product. You can be the best at what you do—but if you can’t effectively translate your value to another person or business and sell it to them, that’s a tough pill to swallow. Selling is all at once the

When I tell people what Sauce Agency accomplishes, they are usually intrigued and interested from the start, but it’s the last phrase that gets some “Oooooohhhhhh”. Sauce Agency builds revenue engines for our clients—fueled by strategy, sales programs, sales leadership, and sales teams. We focus on speed to revenue, profitability,

Are you waiting for someone else to take the reins of leadership? If you need a helluva compelling reason to take charge here and today, here’s to inspiring you: There’s a reason the former proper noun, “Google” is now listed as a transitive verb, according to Webster’s Dictionary. Customers are