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by Shawn Karol Sandy

I will admit I’d like to see your face right now after reading this title. It wasn’t intentionally click bait but when sitting in a client’s office and discussing his sales process, he wrote on his whiteboard: Prospecting Research Call/Connect FU He immediately realized his abbreviation for "follow up” looked

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Topics:Customer ExperienceProspectingSales StrategySales TrainerSales Coach

by Shawn Karol Sandy

How do you feel about negotiation? For most of us, if we had to describe “negotiation” we imagine the back and forth pull and tension we’ve felt when buying a car or a house. And most sellers don’t love negotiation either—the fine line between giving away your margin or having

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Topics:Customer ExperienceProspectingProfessional DevelopmentSales Strategy

by Kim Garmon Hummel

A website is the single most important sales and marketing tool your business can have. But what is it worth? How much does it cost or better yet, how much should it cost for your business to get the most out of it? The cost of a website is a

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Topics:Web DesignContent Creation

by Shawn Karol Sandy

I get frustrated sometimes. More often than I’d like to admit. I found myself explaining the story of Jack and the Beanstalk to a salesperson last week, a very young salesperson, who didn’t get my reference when I said, “There are no magic beans.” It seems that Jack and the

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Topics:LeadershipProfessional DevelopmentSellingArtificial Intelligence

by Shawn Karol Sandy

Here’s another peek into what it’s like to work with me and Sauce Agency. There are no magic tricks. No silver bullets. No one size fits all sales training. No quick fixes to improving sales results. Every business is different but many of the problems with Sales Team’s performance can

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

So many of our blog posts and discussions are fruits derived from working through situations with sales teams in sales meetings and training sessions. I’ve written about plenty of my own selling successes and hard lessons learned but I am always in discovery mode looking for better ways to connect

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Road tripping this to a volleyball tournament a while back, I had 3 hours to spend in the car with my 12-year-old daughter. We listened to hundreds of songs on my iPod. Rolling through several decades of old and new ones. At one point, she marveled at how many songs

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Topics:ProspectingCommunicationSales Strategy

by Kim Garmon Hummel

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

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Topics:BrandingCustomer ExperienceBrands That BeckonRead

by Shawn Karol Sandy

A common sales problem came to light for me a week or so ago when a vendor reached out to me to suggest as the year-end was near, they might be able to consider lowering their price to close another deal before ending their year. Now, I am truly in

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Topics:CommunicationSales StrategySelling

by Kim Garmon Hummel

We’re half-way through 2020 and if you haven’t refreshed your website for the new century, you’re likely missing out on web design’s latest, most exciting trends. There are trends to follow in every industry, the fashion industry being the most notable, but none seem to reinvent themselves quite like the

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Topics:Web Design

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