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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

Many many many stories have been written on the phenomenal, if not fanatical corporate culture CEO Tony Hsieh has created at Zappos, but here’s a new one on me: Zappos offers a 4 week immersion to new hires but after a week or so, they give newbies “The Offer,” which

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Topics:LeadershipCompany CultureBusiness Growth

by Shawn Karol Sandy

Outside elements, personalities, bias, preferences, mistakes—these forces that impact business decisions cannot be compartmentalized and made without experiencing the application of external forces. So why do corporations still operate in departmental silos that stifle creativity, efficiency, productivity and profitability? As it turns out, no, no one ever asked me. However,

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Topics:LeadershipProfessional DevelopmentCommunicationCompany Culture

by Shawn Karol Sandy

The foundation of everything you build. Everything rests on the kind of company you decide to keep. No, not who do you hang out with, but what vision, aesthetics, energy, influence, encouragement, relationships, structure—you keep in your business. Cactus grow in dry, sandy soil. Mushrooms grow in manure. Bromeliads grow

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Topics:LeadershipCommunicationCompany CultureBrands That Beckon

by Shawn Karol Sandy

Browsing twitter and the 10 millionth “women in business” blog, I think my eyeballs might just roll out of my head if I read one more person’s bio about how revolutionary (but yet mind-blowingly simple) their marketing plan is for your business. It seems like 1 out of 10 websites

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Topics:Email MarketingB2B MarketingContent Marketing

by Shawn Karol Sandy

I met this delightful woman the other day at a Chamber Event. She was new, I was new...we bonded over the rather odd entrée selection at the buffet: fried catfish or grilled catfish. If you didn’t like catfish...um, you’re SOL, I guess. This is the South and all, but it

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Topics:StoryBrandCommunicationMessagingGrowing Small Business

by Shawn Karol Sandy

I try very hard to take the esoteric jargon out of my blogs and posts and discussions with business owners because so much of it is rather nonsensical vocabulary created by sales directors and vp’s to turn into catchy training material. Harsh, perhaps. Accurate, definitely. So when putting on the

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Topics:Communicationbe better in businessGrowing Small Businessbusiness owners

by Shawn Karol Sandy

I know this title might put some peoples’ undies in a bunch, but hear me out. I think we need to dump the collective term, “Mompreneur,” as it’s getting used, abused, and sliding down into the depths of what I think is now an excuse used by some women starting,

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Topics:LeadershipGrowing Small BusinessEntrepreneur

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