Shawn Karol Sandy

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

We’re pretty outspoken at Sauce Agency about how we feel when it comes to the big "capabilities and features dance" that most sales people and sales messages lead with when they get in front of prospects. Being a professional (salesperson or otherwise) demands that we be more effective and more

Many of our clients are in the early stages of sales team development as part of their growth strategy. Growth is painful, but investing in building the resources, processes and skills of the sales program, puts them on track to seriously scale their business. Teaching new sales people to leverage

Last week was Small Business week, celebrating entrepreneurs, solopreneurs and all the hutzpah and gumption of the American business pioneers. As this week comes to a close, can I tell you that I hate the term Small Business? You wouldn’t call yourself a tiny or insignificant business would you? What

If you’re a Business Owner or a Sales Rep, it seems logical to think that the only performance metric that matters is the end result. Did you meet your numbers? Or did you fall short? You got in the car and drove and either made it to your destination or

This past weekend, I had the wonderful privilege of speaking at the Lone Star College Women’s Conference in Houston. Great crowd. Great content. Great conference. I had the honor of kicking off the day with my topic: GO! Promote Yourself! My objective was to inspire people to pick themselves and

The Universe MUST have been telling me to write this blog post this week. Surely it is a sign when I look back at my week and can count 1 face to face meeting, 2 phone calls, and 9 (yes nine) emails—all with sales messages intended for me to either

Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

Whether you are selling your business, your services, a product, an idea, collaboration, or yourself, marketing alone doesn’t bring in the results. Selling—asking for business, reaching out to build relationships—is what brings business through your door. If you’re not getting the results you want, take a look at what you’re

These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: I just don’t have enough hours in the day! It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so