Shawn Karol Sandy

There are a LOT of articles swirling around us on LinkedIn, Twitter and Facebook about the traits of successful people—what they eat for breakfast, how much they exercise, what kind of vacations they take . . . but what do successful people do to become more successful? This list is

There’s a big discussion happening out in the business world about employee engagement: the emotional commitment an employee has to the organization and achieving its targeted goals. Employee engagement is our building block at Sauce Agency—part of the mission to create Moments That Matter for customers, stakeholders, and employees. Employee

In the previous post, we outlined the 4 Stories Your Business Must Share and promised to give you some help this week on building your key business stories. Stories are how we connect and relate to people and with all our various media and communication channels, knowing how to craft

When was the last time you heard a great story? Did you throw your head back and laugh? Wipe a little tear from your eye? Remember when you had that similar experience? Stories are the heart of how we communicate. Movies, TV shows, books, songs—we love to relate to each

We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually because of one

Tackling thoughts about failure today, but let’s start out this blog with the right mindset: Failure is an event, not a person." –Zig Ziglar Man, we hate failure. Don’t want to admit to it, don’t want to claim it, don’t want it any where near us. But why? Other than

Last week, visiting my husband’s office, I was making small talk with one of his patients in the waiting area and discovered she worked for an attorney. I mentioned that sometimes my clients need some legal guidance and asked what their practice specialized in. Her response was “We do mortgages

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

Everyone is in sales. Everyone has an agenda, a product, an idea, a position that they need to sell and on the flip side, we are all customers and prospective customers. At any given time, we are selling or being sold to. So with a world full of sales people,