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by Shawn Karol Sandy

Is it hot in here? Or maybe that’s the heat of competition you’re feeling. You’re sweating at the cheaper, faster, bigger or slicker new kids on the block, trying to eat away at your market share and customers, clients or donors. Almost all our clients bring up “the competition” in

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Topics:Customer ExperienceLeadershipCommunicationSales StrategyBusiness Growth

by Shawn Karol Sandy

Buckle up, cowboys and cowgirls. If you’re still selling like it’s 1979 or even 1999, you’re in for a rough ride. There is a new sheriff in town. Her name is the buyer and she’s got bigger guns and is quicker on the draw, dropping sellers with old tired sales

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales TrainerAudience Development

by Shawn Karol Sandy

Sellers have traditionally focused on buyers’ price and budget as their biggest obstacles. Guess what? Your First (And Sometimes Biggest) Hurdle Is Time On any given day, the average person makes thousand of decisions—both consciously and in “auto-pilot” mode. We make over 200 decisions every day just about food! (Pancakes,

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Topics:Sales EnablementCommunicationSales StrategySmall Business

by Shawn Karol Sandy

With several Sales Kick Off meetings on the books for this first quarter, we have a lot of “selling” talk going on in our office as we develop content, slides and breakout sessions. The one thing we’re not talking about in our Sales Kick Off meetings: Sales Techniques. Selling has

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Topics:Sales StrategySellingCompany CultureSmall BusinessBuyer Persona

by Shawn Karol Sandy

In my experience working with businesses in all different industries at different stages—from small businesses, to mid sized business and even enterprise organizations, I’ve found one particular place where most businesses and sales professionals are lacking: a real, actionable Sales Strategy to grow their business. Business Development is usually the

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Topics:CommunicationSales StrategyBusiness DevelopmentAudience DevelopmentGrowing Small BusinessCustomer Segmentation

by Shawn Karol Sandy

It’s not hard to find inspiration for our Sauce Agency blog posts. We’re constantly assessing our every day interactions for the best and most common selling situations that we can learn from or highlight. This week’s post was a lay up thanks to a couple of guys going door to

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Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

About 10 years ago, I uncovered a super ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story

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Topics:Professional DevelopmentCommunicationSales StrategySales Trainer

by Shawn Karol Sandy

We write a lot here about Selling. Selling Best Practices, Selling Value, Sales Strategy—but we’re not just speaking to the Sales Reps. If you’ve got a business, you are in sales—and that goes for nonprofits too. When we’re asked to come in to a business it’s usually because of one

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Topics:LeadershipSales StrategySmall Business

by Shawn Karol Sandy

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

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Topics:CommunicationSales StrategyCustomer JourneySales TrainerSales Coach

by Shawn Karol Sandy

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

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Topics:Customer ExperienceSales StrategyCustomer JourneySales Trainer

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