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by Shawn Karol Sandy

*Note: This may ruffle your feathers. Good. If you disagree with me, let me know why. When I’m speaking at an event with sales pros, many times veteran sellers will approach me and size me up with these questions, “What techniques do you teach?” or “What are the hottest new

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Topics:B2B SalesLeadershipProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after

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Topics:Professional DevelopmentSales StrategyCoachingGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

Having spent many of my first sales years in the TV industry, I absolutely love seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that

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Topics:Sales StrategySales TrainerBusiness Development

by Shawn Karol Sandy

In the previous post, we took a hard look at building a more flexible sales process that is completely centered around your customer starting with assessing your features from your customers’ perspective. This practice helps you build your selling messages around the variable points that are truly meaningful to your

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Topics:Customer ExperienceSales StrategySmall Business

by Shawn Karol Sandy

How many times have you been pitched to or sat in a meeting with someone blathering on about the features and benefits of their products? I say blathering because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what

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Topics:Customer ExperienceSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

Where does blog inspiration come from? Many, many posts over these last few years have come from being on the buying side – analyzing and reverse engineering my experience as a customer to share the Do’s, Don’ts and Sales Fails that can help my clients and audience build smarter sales

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Topics:Professional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

“Everyone’s on vacation!” “It’s too hot to get out and see a bunch of people!” “No one is making decisions right now!” Recognize these statements? They’re the little lies we tell ourselves because during these dog days of summer, we’re hot, we’re tired, and either trying to catch up from

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Topics:Professional DevelopmentSales Strategy

by Shawn Karol Sandy

If you run a business, you probably spend a lot of time fending off, or at least ignoring crappy sales attempts—to be blunt. I say this with love for my profession of sales—which I’m obsessed with improving—as I too am now fending off crappy sales attempts. Though, they do provide

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Topics:Professional DevelopmentSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

Traveling to NYC this past week, I had the opportunity to get chatty with many of my fellow travelers. Going places is pretty much a universal language and helps create instant bonds when you’re all in this together on a plane, or in a terminal. So, unless you give the

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Topics:LeadershipProfessional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

I realized we’ve struck a nerve with this series, Selling for Non-Sales People. When I mention we’ve rolled out an intensive coaching program, the response is to grab my arm and say “YES! I NEED THIS” with giant eyes and emphatic jerking on my arm. The response in the first

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Topics:Sales StrategySellingSales ConsultantSmall Business

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