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by Shawn Karol Sandy

Back in 1988, Stephen Covey wrote his best-selling book, The Seven Habits of Highly Successful People which was a global phenomenon in the self-help genre selling over 25 million copies. Covey’s introspective advice struck a nerve with people who wanted to master success in their personal and business lives. The

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Topics:LeadershipProfessional DevelopmentCold CallingGrowing Small BusinessEntrepreneurDiscipline

by Shawn Karol Sandy

Back to school. Depending on your age and child rearing status, these three words may be cheers to your ears or bring tears to your eyes. Me, I’m slightly more of the tears camp as I feel the dread of all the homework, projects, and general busy-ness of the school

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Topics:LeadershipProfessional DevelopmentCommunicationGrowing Small Business

by Shawn Karol Sandy

As sellers, aren’t we always looking for an easier way to talk to buyers? We’re looking for easier conversations. Looking for ways to relate and be relevant to our customers. We’re trying to find ways to make people want to listen to us amongst the crowded field of our competition

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Topics:Professional DevelopmentCommunicationSales TrainerStories That SellMessaging

by Shawn Karol Sandy

What’s the easiest thing you’ve ever sold? What product was a home run for you? For me, the easiest thing I’ve ever sold is Girl Scout Cookies. And by “me”, I mean, my daughter, and her troop. I’m just the driver and logistics support for the outfit. Maybe this isn’t

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Topics:Professional DevelopmentCommunicationSales StrategySmall Business

by Shawn Karol Sandy

If you take a trip to pretty much anywhere there are always those areas that are tourist traps full of t-shirts, magnets, key chains, and “I was here” merchandise with the name of your destination labeled on everything. Recently, I vacationed to the gorgeous island of St. Lucia and traveled

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Topics:Professional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

Many businesses in a B2B channel get their start by filling a need or having a solution that provides a jump on the market. Or maybe, you, as the owner, took your experience and started your business with a front loaded customer base that followed you. However your business got

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Topics:Customer ExperienceProfessional DevelopmentSales TrainerGrowing Small Business

by Shawn Karol Sandy

We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after

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Topics:Professional DevelopmentSales StrategyCoachingGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

Several months back I was sitting in on a sales meeting with a new client, observing her sales team, what she asked of them and what they reported. When asked about the progress on meeting with a particular prospect, one sales rep admitted, with frustration: I don’t know what his

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Topics:Customer ExperienceProfessional DevelopmentCommunicationSmall Business

by Shawn Karol Sandy

As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these presidential candidates are masterful in

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Topics:LeadershipProfessional DevelopmentCommunicationSales TrainerMessaging

by Shawn Karol Sandy

As we wind down summer activities, the nation gets ready to send our children back to school—which euphemistically means, back to learning, studying, and progressing. I’ve found that this time of year is an excellent time to ramp up my own learning and focus on business growth—both to finish the

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Topics:LeadershipProfessional DevelopmentCommunicationGrowing Small Business

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