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by Shawn Karol Sandy

In getting to the business promise land– profit and growth—success isn’t always a perfectly pristine theory translated into a formula. Success is tough and dirty work, sometimes even ugly. This week, I had to share a fascinating series of books (and short but insightful blogs) by Roy Osing: BE DiFFERENT

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Topics:Professional DevelopmentSales TrainerGrowing Small Business

by Shawn Karol Sandy

We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “at bats” for our customers and readers because if you bring the right product to the right people at the

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales TrainerAccount ManagementCustomer Service

by Shawn Karol Sandy

I’ve heard every conceivable combination of titles and explanations that dance around the inevitable conclusion that a person is selling something. Give me a title, a business, any role, and I can tell you what they are selling: HR Director—Sells employee buy in, job satisfaction, order and processes Nail Artist—Sells

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Topics:Professional DevelopmentSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here. In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear selling and promoting themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along

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Topics:LeadershipProfessional DevelopmentSales TrainerGrowing Small Business

by Shawn Karol Sandy

Last week I attended a fantastic entrepreneur conference in Nashville, 3686South, hosted by Launch Tennessee. The conference was full of innovative, bright, and energetic entrepreneurs, tech incubator talent, sponsors, and investors. Let me just give you a brief rundown of what made this 2+ day event so special—because you’re going

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Topics:Professional DevelopmentSales StrategyRead

by Shawn Karol Sandy

There is no shortage of advice on business—building it, running it, growing it (ah, ahem hence, our blog). Much of the wisdom we hear doesn’t resonate with us right away—perhaps not until we’re in circumstances that give it context. But most everyone has those one or two pieces of life

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Topics:LeadershipProfessional DevelopmentSellingSmall Business

by Shawn Karol Sandy

This week I had the privilege of something pretty special. I was invited to participate as an advisor for the St. Jude Postdoctoral Fellows professional development day program hosted at my Alma Mater, Christian Brothers University. We are so fortunate to have St. Jude Children’s Research hospital right here in

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Topics:LeadershipProfessional Development

by Shawn Karol Sandy

When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some really excellent, impactful, inspiring and in my opinion, actionable

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Topics:Professional DevelopmentAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

Everyone needs outside perspective. I got some recently from a really smarty pants colleague who pushed me to really focus on what the experience, core competencies and key deliverables would be for our clients. I ended up with this list: Quickly closing the gap on missed opportunities Increasing revenue and

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Topics:Professional DevelopmentSales TrainerSales CoachCoachingBusiness Growth

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