The Distinction Between Sales and Selling

Everyone needs outside perspective. I got some recently from a really smarty pants colleague who pushed me to really focus on what the experience, core competencies and key deliverables would be for our clients. I ended up with this list: 

• Quickly closing the gap on missed opportunities
• Increasing revenue and profit
• Leveraging organizational talent and resources
• Neutralizing competitive forces
• Creating systems and processes to scale and grow

With that feedback, focus, and experience, I knew that to impact our clients in the most effective way, we have to focus on how we get to those deliverables, those ultimate results.

The answer is selling.

Selling is focusing on individual customers and meeting their needs, delivering value and educating and takes efforts from all departments and disciplines: marketing, customer service, customer experience, product design, package offering and operations.

That’s why we don’t only focus on the sales team, the sales strategy or the sales means.

Our focus is on selling: the organizational culture, behavior and actions, strategy and resources, talent and coaching that, when well implemented and executed, result in more sales.

So that’s why we think selling is the most critical activity in any business and why our distinction between sales and selling is important:

Sales or Selling: What's the Difference?

Sales is a broad professional designation. Selling is a skill and a privilege.

Are You in Sales, or are You Selling in Your Business?

There's a big difference—and you can't afford to miss the distinction!