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by Shawn Karol Sandy, on Jan 14, 2022 3:20:00 PM

It’s a brand spanky New Year. As most people are, you’re probably pumped to put the last year behind you. The New Year always feels like a clean slate—full of promise and possibilities. Many of you may have plotted out budgets, planned expenses, or set goals and perhaps cemented your

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Topics:Sales EnablementB2B SalesCommunicationSales StrategySelling

by Shawn Karol Sandy, on Dec 12, 2021 3:36:00 PM

I like to categorize one of the worst things that have ever happened to me on a sales call as one of the BEST things that ever happened to me on a sales call. Imagine heading up to a very important meeting at a large bank headquarters with a VP

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Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy, on Oct 15, 2021 3:22:00 PM

It’s becoming increasingly difficult to earn a response from a prospect these days. In 2007, it took almost 4 touches on average to get a response. Since then, the average has been more like 8 to 12 but hold on to your lunch . . . According to the Sales

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy, on Sep 26, 2021 3:11:00 PM

What would you expect from Ivy League MBA students when it comes to selling? A while back, I had a really cool privilege to offer a sales coaching session to Harvard MBA students! Harvard’s School of Business created an extensive buyer/seller scenario for their students which culminated in a role

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Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy, on Aug 22, 2021 2:43:00 PM

Most of it, anyway, is actually terrible. I write this knowing that it could be confusing since many of you would consider part of what we do at Sauce Agency as “Sales Training.” Hear me out. When I look back at my years as an Account Executive in multiple organizations,

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySelling

by Shawn Karol Sandy, on Aug 15, 2021 3:33:00 PM

How often do you face a stalled sale or wilted opportunity after you propose a solution? This is a GIANT bummer because we know how hard it is to get a prospect’s attention. We hustle and grit it out to make the calls, emails, and connections payoff with conversations and

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Apr 11, 2021 3:25:00 PM

We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Feb 7, 2021 1:49:00 PM

My agile, fit, 71-year-old mother came over this week after cleaning her gutters. They were pulling away from the house so she climbed on a ladder and in the 90 degree Memphis summer heat, cleaned the debris and gunk out of her gutters. The rub came later when she was

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Topics:Customer ExperienceB2B SalesCommunicationSellingRead

by Shawn Karol Sandy, on Jan 31, 2021 3:43:00 PM

I helped a friend out a few weeks ago. She has built a team of salespeople underneath her in a business that sells global products made by artisans paid fair wages. The organization commits the profits heavily to humanitarian efforts around the world as well. Her team members are NOT

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Jan 3, 2021 3:26:00 PM

I recently recorded a session for a Virtual Sales Summit along with three super-smart counterparts—and our focus was on Coaching the Next Generation of Sales Leaders. My contribution to our sales coaching discussion was: 3 Keys to Coaching Behavior Changes Coaching is one of those broad, ambiguous titles. Some folks

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySellingEmployee Experience

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