Today’s blog tackles the last of the 4 Tenets of Modern Consumers: Collaboration. It didn’t take much to find a relevant example of why we demand this in our partnerships. This story is from this just past week: Alright, STOP. Collaborate and Listen . . . (If you chuckled here,

Does this title feel ALL too familiar to you? I had an encounter with a business prospect last week. “Tom” had met me and heard me speak at a conference about “Meeting the Modern Consumer” and sent me an email to discuss what that really meant for his business. Here's

How are you getting in front of your target audience? Do they know your expertise and value? Did you see what we did there? We didn’t say "customers” or “prospects” we used “audience.” Because if you only speak to who you think will buy from you, you’re missing the boat

Have you ever had a chat with someone and you walked away with your spidey sense screaming that the conversation and/or the person was completely full of it? Or did you have the feeling that what they said was not in alignment with their intentions or actions? I call that

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of one, it can be lonely trying to forge new paths. No one can share your burdens directly—even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and

One of the most amazing benefits technology has delivered to consumers is the function of immediacy and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a

It’s not hard to find inspiration for our Sauce Agency blog posts. We’re constantly assessing our every day interactions for the best and most common selling situations that we can learn from or highlight. This week’s post was a lay up thanks to a couple of guys going door to

Everyone is talking about transparency—from the NFL to Corporate policies, to your love life and relationships, being transparent is not new but receiving increased importance when we factor it in our equation of trust. With access to nearly unlimited information on products, services, companies and people, information is no longer

About 10 years ago, I uncovered a super ninja sales move that worked to earn more clients, and bigger, more profitable business than any other question I had ever asked customers. Last week, I was talking about this to a group of Operations Directors and set up my favorite story

It’s an amazing marvel to watch my 5 year old work technology. Navigating Netflix on a tablet or doing Math games on a computer, I am in awe at how easily and intuitively they navigate something that is mystical, perplexing and a continuous moving target. They have no context of