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by Shawn Karol Sandy

We work with a lot of small and not-so-small businesses from many different industries and markets— data management, accounting, freight and logistics, restaurants, technology, oil drilling, commercial construction—a pretty diverse group. But they all have one thing in common: Most of these great businesses have tried, started or reached for

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Topics:HubSpot CRMCompany CultureSales TrainerSystems That ScaleGrowing Small BusinessCash Flow

by Shawn Karol Sandy

CAUTION: Painful truth bomb below! Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging

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Topics:Customer ExperienceCommunicationSales TrainerAudience DevelopmentAuthenticity

by Shawn Karol Sandy

I’ve heard every conceivable combination of titles and explanations that dance around the inevitable conclusion that a person is selling something. Give me a title, a business, any role, and I can tell you what they are selling: HR Director—Sells employee buy in, job satisfaction, order and processes Nail Artist—Sells

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Topics:Professional DevelopmentSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here. In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

As a woman who has had a successful career in sales and built a business around helping people sell their product, service or themselves, I understand just how greatly people fear selling and promoting themselves. The biological and psychological barriers, the stigma, the cultural and gender bias that comes along

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Topics:LeadershipProfessional DevelopmentSales TrainerGrowing Small Business

by Shawn Karol Sandy

Last week I attended a fantastic entrepreneur conference in Nashville, 3686South, hosted by Launch Tennessee. The conference was full of innovative, bright, and energetic entrepreneurs, tech incubator talent, sponsors, and investors. Let me just give you a brief rundown of what made this 2+ day event so special—because you’re going

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Topics:Professional DevelopmentSales StrategyRead

by Shawn Karol Sandy

There is no shortage of advice on business—building it, running it, growing it (ah, ahem hence, our blog). Much of the wisdom we hear doesn’t resonate with us right away—perhaps not until we’re in circumstances that give it context. But most everyone has those one or two pieces of life

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Topics:LeadershipProfessional DevelopmentSellingSmall Business

by Shawn Karol Sandy

This week I had the privilege of something pretty special. I was invited to participate as an advisor for the St. Jude Postdoctoral Fellows professional development day program hosted at my Alma Mater, Christian Brothers University. We are so fortunate to have St. Jude Children’s Research hospital right here in

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Topics:LeadershipProfessional Development

by Shawn Karol Sandy

Why are you in business? The answers for each person might vary from deeply personal motivation such as, “To create jobs for veterans,“ “To be my own boss,” or in my case, “It’s my calling, this is bigger than me, I had to build this business.” Most people start or

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Topics:Sales TrainerStories That SellSystems That ScaleMoments That MatterData That DrivesBuying JourneyBusiness GrowthGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy

When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some really excellent, impactful, inspiring and in my opinion, actionable

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Topics:Professional DevelopmentAudience DevelopmentGrowing Small Business

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