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by Shawn Karol Sandy

Having a conversation with a Sales Director the other day about his sales team and he remarked that only one seller made their quota last year. Several of the team members were new (6 months in), and the others . . . well, they’re struggling. The one Account Executive that

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Topics:Professional DevelopmentSales StrategySelling

by Shawn Karol Sandy

Most of it, anyway, is actually terrible. I write this knowing that it could be confusing since many of you would consider part of what we do at Sauce Agency as “Sales Training.” Hear me out. When I look back at my years as an Account Executive in multiple organizations,

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySelling

by Shawn Karol Sandy

How often do you face a stalled sale or wilted opportunity after you propose a solution? This is a GIANT bummer because we know how hard it is to get a prospect’s attention. We hustle and grit it out to make the calls, emails, and connections payoff with conversations and

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

A while back I was in Seattle with my favorite group of women and my favorite conference of the year. The Women Sales Pros gathers for a two-day learning extravaganza every fall and I always walk away dizzy with new ideas to implement and new insights to bring to my

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Topics:Professional DevelopmentSales StrategySelling

by Shawn Karol Sandy

It’s presumptuous to think that your customers don’t already have a solution for the service or product you provide. Perhaps presumptuous isn’t the right word. “Naive” maybe? Of course, they already use someone else. Their need doesn’t usually fall into your lap unless you’re strictly an inbound rep responding to

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Topics:ProspectingCommunicationSellingSmall Business

by Shawn Karol Sandy

We talk quite a bit about asking questions in the sales process. Ask better questions. Don’t assume. Listen, don’t tell. And there is one more super-fantastic way “questions” can be the MVP of your sales game. Ask questions about your prospect’s questions. What? I started paying attention to this a

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

Normally, feedback on a stage is a terrible, annoying thing. Audio feedback occurs when a sound loop exists between an audio input and an audio output. That shrill noise is loud and piercing. Performance feedback, however, is a gift. Opportunities to receive feedback on our performance are sometimes designed in

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Topics:Professional DevelopmentCommunicationSellingSales Consultant

by Shawn Karol Sandy

Part of understanding the negative feelings out there about sellers is reconciling the fact that much of the sales advice out there preaches manipulative and controlling sales practices that leave customers skittish, untrusting, and gun-shy about sellers’ intentions. Which is why buyers don’t return our calls, shrug off our emails,

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Topics:Professional DevelopmentCommunicationSelling

by Shawn Karol Sandy

We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

No one and I mean NO ONE loves it when I’ve ever asked them to role-play a sales scenario. It’s hard to explain how many times I’ve gotten eye rolls when I brought up role-playing through a scenario. Why do we hate it so much? Well, it’s awkward. Everyone’s staring

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Topics:Professional DevelopmentCommunicationSelling

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