Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

Getting your message across, being heard, being seen...it’s pretty tough today as we are bombarded with messages from every direction. What makes your message special? How do you make a great impression? 7 Cool Tools to Increase Your Business Wow Factor Connecting to groups through email? Save yourself some gray