What is your conversion rate and why is this little number such an important indicator of your company’s performance and health? In the big picture, understanding your conversion rate helps you know exactly how much it costs you to gain a new customer. This can help you plan your budgets

Last week, part 1 of rocking your resolution, we talked about how most resolutions die a quick and sad death—like a fruit fly circling a banana. Why? Well there are many reasons, but you can break it down into two main reasons most resolutions fail: 1) You make the wrong

The fresh, exciting newness of a shiny year is here. Our annual tradition is to make one or several resolutions—a commitment to do, change, stop or achieve something in this New Year. Making resolutions is the fun, exciting part of visualizing our business (or personal and professional) future and success

Why are you in business? The answers for each person might vary from deeply personal motivation such as, “To create jobs for veterans,“ “To be my own boss,” or in my case, “It’s my calling, this is bigger than me, I had to build this business.” Most people start or

If you’re a Business Owner or a Sales Rep, it seems logical to think that the only performance metric that matters is the end result. Did you meet your numbers? Or did you fall short? You got in the car and drove and either made it to your destination or

Whether you are selling your business, your services, a product, an idea, collaboration, or yourself, marketing alone doesn’t bring in the results. Selling—asking for business, reaching out to build relationships—is what brings business through your door. If you’re not getting the results you want, take a look at what you’re

If you’re not happy with where you are, you commit to change, right? But where are you putting your commitment? Are you committing to the results or to the changes that get you to the results? A wise sales director once told his team, Be accountable to the plan, not

What are you measuring in your business? I’ve found one of the biggest perils for small business, second stage businesses and even sales professionals is a lack of measurement and metrics that quantify their results. It’s an interesting mix of denial and flat out lack of application. “I don’t have

Is it strategy or is it illusion?Do you have a strategy to grow your business? Be honest? If yes, are you using it? Is there a sales plan in it? Are you executing your sales plan? Are you on track to meet your goals? Are you measuring your results? Are