Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your digital personality is showing up in its pajamas for