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by Shawn Karol Sandy

One of my favorite things I love asking sales people about is the worst sales experience they can recall. The stories I’ve heard range from “splitting my pants in a meeting” to “the customer fell asleep during my presentation” or this true story, “I walked in on my buyer making

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Topics:CommunicationSales StrategySales Trainer

by Shawn Karol Sandy

Last week, part 1 of rocking your resolution, we talked about how most resolutions die a quick and sad death—like a fruit fly circling a banana. Why? Well there are many reasons, but you can break it down into two main reasons most resolutions fail: 1) You make the wrong

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Topics:CommunicationSales TrainerSales CoachData That DrivesGrowing Small BusinessGoal

by Shawn Karol Sandy

This week marks the start of the last quarter of the year for most businesses. There are holidays, parties, vacations and lots of fun to be had between now and 2016 but don’t think that letting off the gas now and coasting is going to get set you up to

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

CAUTION: Painful truth bomb below! Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging

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Topics:Customer ExperienceCommunicationSales TrainerAudience DevelopmentAuthenticity

by Shawn Karol Sandy

What do Monkeys have to do with building relationships to increase sales? A lot, actually. Stick with me here. In the 1990’s, British anthropologist, Robin Dunbar, studied primates and found a correlation between primate brain size and average social group size. By using the average human brain size and extrapolating

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

In the last post, we talked about how to make your sales presentations better—improving the focus of the content and delivery. This week, using more examples from our clients, we present a more specific context of your proposals—a mistake that’s made quite often when we listen to sales pitches which

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Topics:B2B SalesCommunicationSales StrategySelling

by Shawn Karol Sandy

Seems like a weird question I’d ask in a “professional” setting, right? I mean, unless you’re a 3 year old or a perhaps an inebriated frat pledge at a Toga party (do they still have those?) you’ve probably never walked out the door without your pants. But perhaps you’re doing

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

Have you ever wished you could read your prospects' minds? Here's an insight— Your prospects are wondering: Why should I get to know you? What do you and your business stand for? Why would I accept your meeting invitation or connection request? What value do you bring to my network?

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Topics:Content CreationCommunicationSales TrainerBrands That BeckonDigital PersonalityAudience Development

by Shawn Karol Sandy

Are you struggling with how social media can work for your business? It’s hard to exactly measure the ROI of social media, but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using social media to bring your customers closer

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Topics:CommunicationGrowing Small BusinessFacebookSocial Media

by Shawn Karol Sandy

Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow, talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an

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Topics:Customer ExperienceEmail MarketingCommunicationSales TrainerGrowing Small BusinessSocial Media

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