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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy

In the first of the sales fails series, our sales pro gave the advice to stop hiding behind email in order to build relationships, earn trust and close deals faster. This week’s expert advice comes from the founder of Top Lines Sales, Lisa Magnuson, Top Line Deal Coach. Lisa’s advice

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Topics:LeadershipProfessional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

Last week we kicked off a series highlighting costly sales fails from leading edge sales trainers and consultants around the country. With so much experience coaching, training and in the fields, my mastermind group of Women Sales Pros had plenty of examples to contribute. In the last post, we highlighted

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Topics:Sales StrategyWomen Sales ProsSales TrainerGrowing Small Business

by Shawn Karol Sandy

One of my favorite things I love asking sales people about is the worst sales experience they can recall. The stories I’ve heard range from “splitting my pants in a meeting” to “the customer fell asleep during my presentation” or this true story, “I walked in on my buyer making

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Topics:CommunicationSales StrategySales Trainer

by Shawn Karol Sandy

Last week, part 1 of rocking your resolution, we talked about how most resolutions die a quick and sad death—like a fruit fly circling a banana. Why? Well there are many reasons, but you can break it down into two main reasons most resolutions fail: 1) You make the wrong

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Topics:CommunicationSales TrainerSales CoachData That DrivesGrowing Small BusinessGoal

by Shawn Karol Sandy

The fresh, exciting newness of a shiny year is here. Our annual tradition is to make one or several resolutions—a commitment to do, change, stop or achieve something in this New Year. Making resolutions is the fun, exciting part of visualizing our business (or personal and professional) future and success

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Topics:Professional DevelopmentData That Drives

by Shawn Karol Sandy

Most every sales person I talk to asks me the same thing: “How do I get buyers to listen to me? I can’t seem to get their attention, a call back or response!” My response is a question back to them: “What are you doing differently than the other 37

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Topics:Professional DevelopmentSales StrategySales TrainerCustomers

by Shawn Karol Sandy

Many times I have seen a sales person spend hours laboring over a presentation, packing it full of details, statistics, examples, graphs and graphics, pictures and hope. Yes, lots of hope, that the presentation will be so outstanding and cover every conceivable variable or objection that the customer will fall

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

There’s a certain comfort zone and preference most people have with the term “marketing” versus “selling.” Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a

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Topics:Sales StrategySales TrainerCustomersGrowing Small Business

by Shawn Karol Sandy

Most small businesses don’t yet have a sales team. All the selling has been shouldered by the owner from the launch and through the growth of the business—and that owner wears way too many hats. For successful businesses, at some point, the owner decides that growth requires sharing that sales

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Topics:Customer ExperienceEmployee ExperienceSales TrainerCustomer ServiceGrowing Small Business

by Shawn Karol Sandy

You can say it in many ways. You can define it in many terms—from the technical to blunt: Cash flow is king for small business. The ability to survive and the opportunity to thrive for a small business both hinge on access to available cash. Surviving means you have the

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Topics:B2B SalesSales TrainerGrowing Small BusinessCash Flow

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