The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms and pop-ups. The current browsing experience

What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and offer reciprocal

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead. Good riddance! To cut through the noise and reach the people that need

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you fail to place your

Every brand is a story—hopefully a Story That Sells. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count. Sometimes, putting yourself in your customer’s shoes is a challenge. It happens to the best of

I surveyed a sales team recently prior to a Skills Building session on Pushback, Objections, and Negotiation, and asked them some of the most common obstacles they face in business development. Their answers didn’t surprise me, but one of the things about their answers that I pointed out really made

It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures your time in the victory circle. 2020 brought unprecedented changes to the world we live in. Now more than ever,

We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

There’s hardly anything I can think of that’s more cringeworthy to a seller than hearing, “I’ll think it over” come out of a prospect’s mouth after you’ve proposed a solution or put a contract in front of him or her. For me, it was worse than hearing a flat out,

Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be confused with CRM, SEO, or