Everybody’s on Twitter. Despite what the critics say, it’s the place to be right now. Every day on Twitter, there are people discussing exactly what your business offers. That’s why it’s important to establish your brand and presence on Twitter and join in on the conversation. But there’s a snag:

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands, products, and commercials you grew up listening to. Think of

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best, SEO

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a no-brainer, but

The stats on prospecting that have been quoted (me included!) for the past several years go something like this: 48% of salespeople never follow up with a prospect 25% of salespeople make a second contact and stop 12% of salespeople only make three contacts and stop 10% of salespeople make

Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content strategies? How do you organize all of your content? Do you have a system to keep track of content performance?

Not to name drop but I have some extremely smart friends and colleagues that have written and are writing amazing sales books. I’ve reviewed a lot of them here and usually bring a few with me when I go to train a sales team. Many of my clients are devout

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up bloated with software solutions that

What would you expect from Ivy League MBA students when it comes to selling? A while back, I had a really cool privilege to offer a sales coaching session to Harvard MBA students! Harvard’s School of Business created an extensive buyer/seller scenario for their students which culminated in a role

It’s 2021. Marketing has changed. Our entire world has changed. Consumers are smarter, busier, and challenged like never before. That means they live and function in an ocean of increasingly growing choices and advertisement noise. Instead of contributing to that noise, which confuses and loses customers, why not appeal to