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by Shawn Karol Sandy

No one and I mean NO ONE loves it when I’ve ever asked them to role-play a sales scenario. It’s hard to explain how many times I’ve gotten eye rolls when I brought up role-playing through a scenario. Why do we hate it so much? Well, it’s awkward. Everyone’s staring

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Topics:Professional DevelopmentCommunicationSelling

by Kim Garmon Hummel

TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own. That’s

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Topics:Social Media MarketingRead

by Kim Garmon Hummel

Prefer to listen to this information? Press Play above! You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are

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Topics:HubSpot CRMContent CreationRead

by Kim Garmon Hummel

Think about a time when you dined at a restaurant and the experience was excellent. Got it? Okay, now, what made it excellent? How about a time when you had such an awful experience you vowed you’d never go back there again? What made it so awful? It’s likely you’re

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Topics:Customer ExperienceRead

by Shawn Karol Sandy

Over these past few weeks, I’ve had strong reinforcements of my core beliefs about sales training: Most of it needs to be undone. I see proof every day that sales onboarding is upside down or backwards. I see sales training that is hype, technique and manipulation-based vs skills focused. Much

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Topics:ProspectingProfessional DevelopmentCommunicationSelling

by Kim Garmon Hummel

Before I began Sauce Agency, I understood blogging to still mean a place where individuals dump their opinions about their day-to-day or world travels. While this may be the case for some, I quickly learned that blogging does so much more for businesses than what online diaries did for individuals

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Topics:HubSpot CRMInbound MarketingContent Creation

by Kim Garmon Hummel

Hiring a marketing agency is a lot like dating— without the emotional rollercoaster ride, drama, and potential heartbreak. Just like dating, finding a good fit marketing agency is all about learning important information. How do you identify a good-fit marketing agency? The same way you (at least initially) identify a

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Topics:Inbound MarketingB2B MarketingCompany CultureDigital Marketing StrategyMoments That Matter

by Kim Garmon Hummel

If there’s anything that digital marketing trends for 2021 reveal, it’s that no marketing efforts exist in a black hole. The world around us is the most direct influence on how businesses aim to capture an audience’s attention and provide a solution to a problem. Looking towards the new year,

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Topics:Inbound Marketing

by Kim Garmon Hummel

I don’t know what you threw yourself into to get through 2020 (baking banana bread? buying things you don’t need off of Amazon? maybe you even adopted a quarantine pup?), but I’m pretty sure we all searched for something to guide us through quarantine. For me it was books. If

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by Kim Garmon Hummel

That’s right! In the craziness of 2020, Sauce Agency is thrilled to have become a HubSpot Gold Certified Agency Partner. We’ve put more than ten years into mastering the software and utilizing its tools to help our clients #GrowSmarter, so we couldn’t be more excited to join this exclusive ranking

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Topics:HubSpot CRMInbound Marketing

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