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by Kim Garmon Hummel

Growing has its pains. Sales enablement eases them. We know how difficult business growth can be. It’s why we work with clients of all sizes to identify and implement strategies to grow smarter. The goal is to make business growth as painless as possible! After all, you have a business

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Topics:RevOpsHubSpot CRMSales EnablementCompany Culture

by Shawn Karol Sandy

Putting together a speech for an upcoming keynote and looking for insights about growth and learning, I ran across a profoundly provoking quote and the work of Joe Dispenza that describes WHY it’s so hard to learn as an adult: Psychologists tell us that by the time we’re in our

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Topics:LeadershipProfessional DevelopmentCommunicationSelling

by Kim Garmon Hummel

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing practices and collateral bolster your

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Topics:RevOpsHubSpot CRMSales EnablementCompany CultureRead

by Kim Garmon Hummel

Here’s the thing: your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience. Branding is a science because, in order to create a beautiful brand that’s effective, you need data-proven strategies to support it

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Topics:BrandingCustomer ExperienceBrands That Beckon

by Shawn Karol Sandy

Having a conversation with a Sales Director the other day about his sales team and he remarked that only one seller made their quota last year. Several of the team members were new (6 months in), and the others . . . well, they’re struggling. The one Account Executive that

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Topics:Professional DevelopmentSales StrategySelling

by Kim Garmon Hummel

Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing

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Topics:StoryBrandContent CreationCommunication

by Shawn Karol Sandy

Most of it, anyway, is actually terrible. I write this knowing that it could be confusing since many of you would consider part of what we do at Sauce Agency as “Sales Training.” Hear me out. When I look back at my years as an Account Executive in multiple organizations,

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySelling

by Shawn Karol Sandy

How often do you face a stalled sale or wilted opportunity after you propose a solution? This is a GIANT bummer because we know how hard it is to get a prospect’s attention. We hustle and grit it out to make the calls, emails, and connections payoff with conversations and

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel

Your customers are using Facebook and Google every single day to browse, search, and discover. But which one is best for your business? The goal of this blog is to present you with helpful information that guides you towards smarter, informed decisions about basic digital advertising. But before asking which

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Topics:RevOpsCustomer ExperienceAdvertisingRead

by Shawn Karol Sandy

A while back I was in Washington DC giving a spectacular talk on Personality as a Seller’s Competitive Advantage. Along with my good friend Dianna Geairn, I was invited to speak to the Institute for Excellence in Sales (IES) membership audience and as a mutually beneficial perk, the day before

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Topics:LeadershipCommunicationCompany Culture

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