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by Shawn Karol Sandy

So many of our blog posts and discussions are fruits derived from working through situations with sales teams in sales meetings and training sessions. I’ve written about plenty of my own selling successes and hard lessons learned but I am always in discovery mode looking for better ways to connect

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

Road tripping this to a volleyball tournament a while back, I had 3 hours to spend in the car with my 12-year-old daughter. We listened to hundreds of songs on my iPod. Rolling through several decades of old and new ones. At one point, she marveled at how many songs

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Topics:ProspectingCommunicationSales Strategy

by Kim Garmon Hummel

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

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Topics:BrandingCustomer ExperienceBrands That BeckonRead

by Kim Garmon Hummel

We’re half-way through 2020 and if you haven’t refreshed your website for the new century, you’re likely missing out on web design’s latest, most exciting trends. There are trends to follow in every industry, the fashion industry being the most notable, but none seem to reinvent themselves quite like the

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Topics:Web Design

by Kim Garmon Hummel

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand out from the crowd. Oftentimes brands forget to grasp a clear voice and tone for which they market themselves. Customers

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Topics:BrandingStoryBrandContent CreationRead

by Shawn Karol Sandy

Sales is exhilarating. Selling is grueling. Sales is non-stop activity. Selling is exhausting. Sales is juggling competing priorities. Selling is chasing a constantly moving target. How do you keep filling your new business pipeline, juggling activities, reports, administrative stuff, client relationships, and avoiding burnout? Considering the recent (various) reports that

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Topics:Professional DevelopmentSales TrainerBusiness Development

by Shawn Karol Sandy

Look, y’all, you know the saying about opinions, right? That everyone has one and everyone is entitled to one. My opinion about sales advice is very strong and I give it freely—as a friend most recently described, I’m going to be “as honest as a toddler or yoga pants” with

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Topics:Professional DevelopmentCommunicationSales StrategySales Trainer

by Kim Garmon Hummel

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

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Topics:BrandingPodcastContent Creation

by Kim Garmon Hummel

If you haven’t moved your business online yet, I guarantee you’ve thought about it. Sure, if you’re not the most tech-savvy or don’t know where to begin, the task may seem daunting. This message is for you: take the leap and do it now. While there are hundreds of reasons

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Topics:Web DesignInbound MarketingRead

by Shawn Karol Sandy

“Oh crap. Is it too late to resuscitate?” Recently, a sales team found out the hard way that a client was pissed about something that happened several months ago. Unfortunately, they found out because they are being shut out of an enormous opportunity. They were coming at the opportunity from

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Topics:Sales StrategySales TrainerBusiness DevelopmentAccount Based Sales

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