How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most clicks on sales messages—especially cold or following

About a year ago, I researched some software to execute some processes in my business. This was a significant investment for me—more so in scaling my business than in price—it was an important decision. Between three options, I chose the one that had the best features for me and the

What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers saves you money. It saves you

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In this blog, we’ll break down

A while back, I gave away a bunch of copies of Jill Konrath’s new book, More Sales. Less Time. I tied those giveaways to an offer of a free consulting conversation about the struggles business owners and sellers face to be productive in this stressful and ever distracting “shiny object”

Sometimes, when I’m talking with salespeople, something comes out of my mouth and I think, “Damn! I wish I’d recorded that. That was a really great sound bite!” It happens A LOT. Last week, I actually stopped to write down one of those verbal gems while discussing time and productivity

It’s a brand spanky New Year. As most people are, you’re probably pumped to put the last year behind you. The New Year always feels like a clean slate—full of promise and possibilities. Many of you may have plotted out budgets, planned expenses, or set goals and perhaps cemented your

Everyone’s making big promises, resolutions, and vowing to make changes right now just as the ball drops on this New Year. I’ve never had much use for making grand proclamations of my intent or magically thinking I’ll turn into someone who loves running, eating steamed broccoli, or clearing my pantry

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email inboxes are the Wild West of marketing. What can