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by Kim Garmon Hummel

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up bloated with software solutions that

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Topics:RevOpsHubSpot CRMInbound MarketingSales EnablementRead

by Kim Garmon Hummel

It’s 2021. Marketing has changed. Our entire world has changed. Consumers are smarter, busier, and challenged like never before. That means they live and function in an ocean of increasingly growing choices and advertisement noise. Instead of contributing to that noise, which confuses and loses customers, why not appeal to

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceSales Enablement

by Kim Garmon Hummel

Growing has its pains. Sales enablement eases them. We know how difficult business growth can be. It’s why we work with clients of all sizes to identify and implement strategies to grow smarter. The goal is to make business growth as painless as possible! After all, you have a business

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Topics:RevOpsHubSpot CRMSales EnablementCompany Culture

by Kim Garmon Hummel

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing practices and collateral bolster your

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Topics:RevOpsHubSpot CRMSales EnablementCompany CultureRead

by Kim Garmon Hummel

Here’s the thing: your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience. Branding is a science because, in order to create a beautiful brand that’s effective, you need data-proven strategies to support it

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Topics:BrandingCustomer ExperienceBrands That Beckon

by Kim Garmon Hummel

Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing

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Topics:StoryBrandContent CreationCommunication

by Shawn Karol Sandy

How often do you face a stalled sale or wilted opportunity after you propose a solution? This is a GIANT bummer because we know how hard it is to get a prospect’s attention. We hustle and grit it out to make the calls, emails, and connections payoff with conversations and

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel

Your customers are using Facebook and Google every single day to browse, search, and discover. But which one is best for your business? The goal of this blog is to present you with helpful information that guides you towards smarter, informed decisions about basic digital advertising. But before asking which

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Topics:RevOpsCustomer ExperienceAdvertisingRead

by Kim Garmon Hummel

Deciding to write a blog for your business is easy. Budgeting, planning, and executing a replicable blog strategy is hard. It takes time, effort, and commitment to craft meaningful long-form content that informs and engages your readers for years to come. We know why you’re here: you want a few

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Topics:Customer ExperienceDo

by Kim Garmon Hummel

Hard work for the sake of hard work is a losing strategy. You are not in the business of struggling—you want to succeed by building a sustainable, scalable business that serves your customers. The big trap marketers from all over fall into is trying to service everyone. Don’t do it!

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Topics:HubSpot CRMStoryBrandRead

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