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Kim Garmon Hummel

Kim Garmon Hummel

Recent Posts by Kim Garmon Hummel:

by Kim Garmon Hummel, on Dec 15, 2022 3:57:43 PM

Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot does this is through Custom Objects. What Are

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceB2B Marketing

by Kim Garmon Hummel, on Dec 7, 2022 10:30:00 AM

Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate more revenue. Before we dive in, it’s important to

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Topics:Inbound MarketingCustomer ExperienceAdvertisingB2B MarketingRead

by Kim Garmon Hummel, on Dec 1, 2022 4:03:41 PM

Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a powerful way to grow your business’s revenue, and should

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Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel, on Oct 19, 2022 12:45:00 PM

If you want to grow your business, you need to close more sales. To close more sales you need to keep prospects engaged. So, let’s assume you have valuable content in place to attract prospective customers, and clear service offerings that show prospects just how you can solve their problems

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Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel, on Oct 5, 2022 9:16:54 AM

Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies

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Topics:StoryBrandInbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel, on Sep 16, 2022 2:00:00 PM

Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from extinct, with 31% of B2B marketers saying email newsletters are the best

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Topics:HubSpot CRMEmail MarketingB2B MarketingRead

by Kim Garmon Hummel, on Sep 14, 2022 1:53:00 PM

So, you want to grow your business. That’s a fantastic goal! In our experience, growth goals won’t get very far without a strategy. Developing a growth strategy may seem like a daunting task, but with an effective B2B Marketing team at your side, the process is so much easier. One

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceSales EnablementRead

by Kim Garmon Hummel, on Sep 9, 2022 11:00:00 AM

These days you hear a lot about SEO, and for good reason. It’s a critical aspect of a business’s online growth and it can shape overall business success. But what does an effective SEO strategy look like? How do you know if it’s working? And what even is SEO? Fear

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Topics:SEORead

by Kim Garmon Hummel, on Sep 2, 2022 2:45:00 PM

When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams are missing

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Topics:Sales EnablementB2B SalesSales StrategyRead

by Kim Garmon Hummel, on Aug 26, 2022 5:00:00 PM

Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to attract, engage, and delight your customers and to

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Topics:Inbound MarketingCustomer ExperienceDo

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