Kim Garmon Hummel

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

We’re half-way through 2020 and if you haven’t refreshed your website for the new century, you’re likely missing out on web design’s latest, most exciting trends. There are trends to follow in every industry, the fashion industry being the most notable, but none seem to reinvent themselves quite like the

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand out from the crowd. Oftentimes brands forget to grasp a clear voice and tone for which they market themselves. Customers

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

If you haven’t moved your business online yet, I guarantee you’ve thought about it. Sure, if you’re not the most tech-savvy or don’t know where to begin, the task may seem daunting. This message is for you: take the leap and do it now. While there are hundreds of reasons

A logo is the visual manifestation of a brand’s identity. It’s often the first exposure to your brand a consumer will have and will affect how they feel about your company, adding to whether or not they want to do business with you. That’s why it’s so important to design

If you’re new to the world of digital marketing or have been thrown in abruptly due to the pandemic, the prospect of choosing what digital tools and software to use may be overwhelming. With a huge variety of choices at your fingertips and new ones popping up everyday, it can

Are you tired of dealing with tire kickers? You know, the prospects who appear to want to buy from you but never seem to make up their mind? Maybe even worse, you think they're interested, but they outright ghost you? Does your sales team waste company hours calling potential leads

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

♩With a hashtag here, And a hashtag there, Here a hashtag, there a hashtag, Everywhere a hashtag, All the posts have a hashtag (E-I-E-I-O)! ♩ If you’re using social media (and you really should be), and you’re not using hashtags on your posts then you really, really should be! Hashtags