Kim Garmon Hummel

Times are uncertain. With many companies closing their doors to the public due to the COVID-19 pandemic, they may be facing the choice between paying their employees or continuing their marketing efforts. Although the world seems to have shut down for the foreseeable future, now is not the time for

Though the global situation is bleak and seems to be getting worse and worse with every new news update, the virtual world is creating a sense of community which is truly inspiring. Companies and individuals are stepping up to help those around them while still keeping their social distance. Though

Instagram is an amazing way to increase your reach to new audiences and garner more traffic for your company. It’s one of the easiest ways to spread your brand’s message through hashtags and quick snapshots of your products, services, customers, company culture, and everything in between! One of the best

Strategy is the key to how we’re able to help businesses #GrowSmarter. At Sauce Agency, we implement many tools when working with our clients to help them meet their goals, but there is one that stands out as simple, yet incredibly effective: a SWOT Analysis. What is SWOT Analysis and

So, you want to increase your bottom line. Age-old wisdom says you just need to be in front of more people. Whether that means doubling the number of cold calls you do in a day or doors you knock on in a week, the message was clear: just make your

The most iconic brands have one thing in common: keeping true to their brand identity. One of the most common and most crucial is the all-powerful logo. A logo is the most influential image a brand has. Your logo’s design has a huge effect on how customers and clients perceive

Welcome to the new decade! As a growth-driven agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance of branding, particularly with our small-medium businesses that we work with. After all, brands are just terms for the big

When it comes to the content on your website, delivering the right message to your consumers is paramount in winning them over to your products or services. Boasting great content on your website determines the success you will have online—design, visuals, videos all come secondary to selling your brand to

As the resident Life Coach here at #TeamSauce, I'm always looking for opportunities to develop my personal growth and lift up those around me. I can’t help it — it’s my nature! It's also one of the best ways you can grow smarter as a business owner, salesperson, or CEO!

With the rise of the digital age, it’s no surprise that what the consumer values in the companies they patronize has changed. Long gone are the days of traditional advertising. Pristine, heavily shopped stock imagery and carefully crafted messaging no longer attract the way they used to. Social media has