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by Shawn Karol Sandy

This week marks my 100th blog post. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the best and most important strategy I have implemented in my

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Topics:Inbound MarketingSales TrainerMessagingAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “at bats” for our customers and readers because if you bring the right product to the right people at the

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales TrainerAccount ManagementCustomer Service

by Shawn Karol Sandy

Did you ever have one of those terrible professors or teachers in school—the ones that droned on and on about chemistry or Shakespeare or whatever? The ones that sucked all the enjoyment out of the topic, put you to sleep or or left you feeling like you wasted your time?

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Topics:ProspectingProfessional DevelopmentSales TrainerAccount ExecutiveBuyersBuyer Journey

by Kim Garmon Hummel

Have you ever wished you could read your prospects' minds? Here's an insight— Your prospects are wondering: Why should I get to know you? What do you and your business stand for? Why would I accept your meeting invitation or connection request? What value do you bring to my network?

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Topics:Content CreationCommunicationSales TrainerBrands That BeckonDigital PersonalityAudience Development

by Shawn Karol Sandy

Meet the next gen sales pro. One of the hardest employee positions to fill right now is that of sales professional. My LinkedIn inbox and email are hit 4 or 5 times a week with business owners and recruiters asking for referrals of qualified and experienced sales professionals. I also

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Topics:Customer ExperienceProfessional DevelopmentSales Trainer

by Shawn Karol Sandy

Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow, talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an

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Topics:Customer ExperienceEmail MarketingCommunicationSales TrainerGrowing Small BusinessSocial Media

by Shawn Karol Sandy

For years, to become better at sales and selling, sales people and business owners have focused on closing techniques or perfecting their pitch and offers. With the big flip in control of the sales process transferring to the buyer, in order to become better at selling now, we must study

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Topics:LeadershipCommunicationSales StrategySales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy

There are a LOT of articles swirling around us on LinkedIn, Twitter and Facebook about the traits of successful people—what they eat for breakfast, how much they exercise, what kind of vacations they take . . . but what do successful people do to become more successful? This list is

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Topics:Professional DevelopmentSales TrainerGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

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Topics:CommunicationSales StrategyCustomer JourneySales TrainerSales Coach

by Shawn Karol Sandy

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

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Topics:LeadershipCommunicationCompany CultureCustomer JourneySales Trainer

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