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by Shawn Karol Sandy

Have I told you how grateful I am for you? How thankful I am that you allow me in your inbox, in your social feeds, and give me feedback about how I can help you or move your business forward? I am. I am very grateful. And, in fact, some

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Topics:Professional DevelopmentSales Trainer

by Shawn Karol Sandy

Being vocal, visible, and putting your business out there on the internet and social media invites a lot of attention from people selling things. Being that I have made my living, my profession, and my business from selling products and solutions, I am actually quite receptive to sales calls. Beware,

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Topics:Professional DevelopmentSales StrategySales Trainer

by Shawn Karol Sandy

As a salesperson, this is a tough time of year. In addition to being difficult to move business forward during summer, it’s hard not to hyperventilate or get all crunchy when it comes to you taking time off for vacation. What happens if that elusive buyer is finally ready to

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Topics:Customer JourneySales TrainerNon ProfitGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

Whether I’m working with a fresh-faced new seller or a seasoned pro, one thing that almost every seller does is under prepare for meetings and calls. Even when they know I’m going to join them, listen in, or attend the meeting with them, they grab a blank notepad and dial

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Topics:ProspectingSales TrainerBusiness Development

by Shawn Karol Sandy

Let’s talk about your sales and profit margins. How effective do you think your sales and/or marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If

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Topics:CommunicationSales StrategySales TrainerStories That SellMessaging

by Shawn Karol Sandy

If you asked 10 sales pros what their primary goal would be, you’d predictably get some variation of, “Close more deals,” or “Grow revenue,” or “Make my quota and bonus.” I like the eye on the prize mentality but question those answers as goals. They are outcomes. They are results

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Topics:Professional DevelopmentSales Trainer

by Shawn Karol Sandy

We’re very close to Thanksgiving and all those holiday traditions that signal the slowdown of business and preparation for the next year. I know you’re thinking cranberry sauce and mashed potatoes but hold up—there’s still some really important work to do! This time of year, I’m usually writing about year-end

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Topics:CommunicationSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy

It’s fourth quarter—the time when sales teams are looking at closing the gap on their goals and where they are year-to-date. For some of you, you’re okay and on track. Good for you on managing your pipeline, developing new business, or crushing it this year. For many of you, this

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Topics:Sales TrainerBusiness DevelopmentIncremental SalesEmail Campaigns

by Shawn Karol Sandy

I will admit I’d like to see your face right now after reading this title. It wasn’t intentionally click bait but when sitting in a client’s office and discussing his sales process, he wrote on his whiteboard: Prospecting Research Call/Connect FU He immediately realized his abbreviation for "follow up” looked

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Topics:Customer ExperienceProspectingSales StrategySales TrainerSales Coach

by Shawn Karol Sandy

Way back when I started my first sales job, I had a pretty tough product to sell. I’m sure you’ve heard me mention this one or two dozen times, but I was selling advertising for the worst TV station in the market. We had to really hustle and get mega

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Topics:LeadershipSales TrainerGrowing Small BusinessAccountability

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