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by Shawn Karol Sandy

Why Does the Sales Profession Get a Bad Rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall BusinessBuyer Persona

by Shawn Karol Sandy

What does it mean to be great at SELLING? What makes a Super Sales Person? There’s a remarkable amount of time, energy, and money wrapped up in building an effective salesforce—rightly so. Sales teams are the revenue drivers for the organization so we’ve got to invest in the vehicle, right!

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Topics:Professional DevelopmentSales StrategySelling

by Shawn Karol Sandy

In the last post, I started down the road of what makes a well-rounded sales pro. First and foremost, I think Super Sellers are self-starters who continue to invest in their own success with a continuous love for learning. Buying has evolved at warp speed over the last decade so

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Topics:B2B SalesLeadershipProfessional DevelopmentCommunicationSales StrategySelling

by Shawn Karol Sandy

How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most clicks on sales messages—especially cold or following

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

About a year ago, I researched some software to execute some processes in my business. This was a significant investment for me—more so in scaling my business than in price—it was an important decision. Between three options, I chose the one that had the best features for me and the

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Topics:Customer ExperienceSales EnablementCommunicationSales StrategySelling

by Shawn Karol Sandy

What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being

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Topics:CommunicationSales StrategySmall Business

by Shawn Karol Sandy

A while back, I gave away a bunch of copies of Jill Konrath’s new book, More Sales. Less Time. I tied those giveaways to an offer of a free consulting conversation about the struggles business owners and sellers face to be productive in this stressful and ever distracting “shiny object”

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Topics:Sales EnablementSales StrategySellingSmall Business

by Shawn Karol Sandy

It’s a brand spanky New Year. As most people are, you’re probably pumped to put the last year behind you. The New Year always feels like a clean slate—full of promise and possibilities. Many of you may have plotted out budgets, planned expenses, or set goals and perhaps cemented your

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Topics:Sales EnablementB2B SalesCommunicationSales StrategySelling

by Shawn Karol Sandy

Everyone’s making big promises, resolutions, and vowing to make changes right now just as the ball drops on this New Year. I’ve never had much use for making grand proclamations of my intent or magically thinking I’ll turn into someone who loves running, eating steamed broccoli, or clearing my pantry

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Topics:Sales StrategySales Trainer

by Shawn Karol Sandy

I like to categorize one of the worst things that have ever happened to me on a sales call as one of the BEST things that ever happened to me on a sales call. Imagine heading up to a very important meeting at a large bank headquarters with a VP

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Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategySelling

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