Deciding to write a blog for your business is easy. Budgeting, planning, and executing a replicable blog strategy is hard. It takes time, effort, and commitment to craft meaningful long-form content that informs and engages your readers for years to come. We know why you’re here: you want a few

I remember a funny moment about 10 years ago when a client figuratively slammed the door on me. I had set my sights on this customer as an ideal prospect for my printing solution. I found the right contact, called, emailed, called, emailed, called, called, and one day she answered

Think about a time when you dined at a restaurant and the experience was excellent. Got it? Okay, now, what made it excellent? How about a time when you had such an awful experience you vowed you’d never go back there again? What made it so awful? It’s likely you’re

So, you’re thinking about the overall customer experience you provide? Maybe you’re experiencing some of the pain that goes along with providing a poor customer experience, such as negative feedback or even a downturn in business. On the other hand, maybe you’re someone who is proactively looking for ways to

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

So, you want to increase your bottom line. Age-old wisdom says you just need to be in front of more people. Whether that means doubling the number of cold calls you do in a day or doors you knock on in a week, the message was clear: just make your

On Friday, November 1st, hundreds of leaders in the Memphis community gathered on the University of Memphis campus for the 12th Annual Leadership Memphis Multicultural Breakfast. The panel was comprised of executive-level editors, directors, and managers of the leading news organizations based here in Memphis as well as Ruby Bailey,

A landing page is a page with one purpose: to convert visitors into leads. Unlike a traditional webpage, a landing page removes all distractions, including the navigation menu, links to additional information and even Calls to Action (CTAs) to other content. This allows you to guide the visitor to what

That sounds asinine, doesn't it? Well, it's not... Here's the trick...Stop selling and start HELPING. You might be thinking, "but Kim, help is a 4-letter word in sales?!?" (You might also be wondering what becoming a LION has to do with anything, and I'll get to that later in the