How many times have you been pitched to or sat in a meeting with someone blathering on about the features and benefits of their products? I say blathering because that’s what it feels like when someone is sitting in front of you talking about their product, their features and what

We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “at bats” for our customers and readers because if you bring the right product to the right people at the

Meet the next gen sales pro. One of the hardest employee positions to fill right now is that of sales professional. My LinkedIn inbox and email are hit 4 or 5 times a week with business owners and recruiters asking for referrals of qualified and experienced sales professionals. I also

Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow, talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an

Are you bumping up against the same competitors for business? Is there someone new popping up in your industry every month? Are you losing business to your competition? (As opposed to losing business to apathy— that’s for another blog.) Whether my product was flowers, print on paper, business cards, office

Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

When I tell people what Sauce Agency accomplishes, they are usually intrigued and interested from the start, but it’s the last phrase that gets some “Oooooohhhhhh”. Sauce Agency builds revenue engines for our clients—fueled by strategy, sales programs, sales leadership, and sales teams. We focus on speed to revenue, profitability,