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by Shawn Karol Sandy

Does this title feel ALL too familiar to you? I had an encounter with a business prospect last week. “Tom” had met me and heard me speak at a conference about “Meeting the Modern Consumer” and sent me an email to discuss what that really meant for his business. Here's

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Topics:LeadershipCommunicationMoments That MatterCultureGrowing Small Business

by Shawn Karol Sandy

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of one, it can be lonely trying to forge new paths. No one can share your burdens directly—even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and

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Topics:LeadershipCommunicationCompany CultureGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

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Topics:CommunicationSales StrategyCustomer JourneySales TrainerSales Coach

by Shawn Karol Sandy

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

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Topics:LeadershipCommunicationCompany CultureCustomer JourneySales Trainer

by Shawn Karol Sandy

These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: I just don’t have enough hours in the day! It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so

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Topics:LeadershipCommunication

by Shawn Karol Sandy

You can have a great idea. You can have a great product. You can be the best at what you do—but if you can’t effectively translate your value to another person or business and sell it to them, that’s a tough pill to swallow. Selling is all at once the

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Topics:LeadershipCommunicationSales StrategySales TrainerSales CoachTraining That Transforms

by Shawn Karol Sandy

Are you waiting for someone else to take the reins of leadership? If you need a helluva compelling reason to take charge here and today, here’s to inspiring you: There’s a reason the former proper noun, “Google” is now listed as a transitive verb, according to Webster’s Dictionary. Customers are

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Topics:LeadershipProfessional DevelopmentCommunicationCompany Culture

by Kim Garmon Hummel

The foundation of everything you build. Everything rests on the kind of company you decide to keep. No, not who do you hang out with, but what vision, aesthetics, energy, influence, encouragement, relationships, structure—you keep in your business. Cactus grow in dry, sandy soil. Mushrooms grow in manure. Bromeliads grow

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Topics:LeadershipCommunicationCompany CultureBrands That Beckon

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