Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from a different

You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with an objective eye. There’s plenty of ways to do that, but arguably one of the most effective tools strategists can

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become thought leaders. Few do. It’s not easy! Thought leadership requires years of personal and financial commitment. Patience doesn’t hurt either

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email inboxes are the Wild West of marketing. What can

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for a specific topic only to find search results full of blogs around the exact topic you’re searching for? I know

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a no-brainer, but

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up bloated with software solutions that

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing practices and collateral bolster your

Your customers are using Facebook and Google every single day to browse, search, and discover. But which one is best for your business? The goal of this blog is to present you with helpful information that guides you towards smarter, informed decisions about basic digital advertising. But before asking which

Hard work for the sake of hard work is a losing strategy. You are not in the business of struggling—you want to succeed by building a sustainable, scalable business that serves your customers. The big trap marketers from all over fall into is trying to service everyone. Don’t do it!